Latest Beauty Tips

ARE FEMINIST ADS A FAD?

Feminism is trendy again. There’s no better gauge of this fact than the groundswell of ‘feminist’ campaigns emanating from global brands trying to flog products to women. Dove became a worldwide success story with its Campaign for Real Beauty: the aim of the original campaign was to widen the definition of beauty after a study

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THE BODY AS BATTLEGROUND

For young Australians, this past week has been all about the battle of the body. It began with a report in the Fairfax Media that 25-34 year olds were gaining weight at an “alarming rate.” A couple of days later The Hoopla reported that more young women than ever before are presenting at hospital having

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G IS FOR GOING GREY

This week in her A to Z of Beauty and Style, Mrs Woog talks grey hair and hormones… and why there’s absolutely no point in worrying about either. G IS FOR GREY One of the more common and obvious signs that we are entering our mature age is the fact that for many of us,

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THE 20 RULES FOR TURNING 50

Martin Amis’s mid-life memoir is called Experience. Now I know why. Turning 50 recently, I realised that experience is something you acquire, not something you seek. As a woman, 50 is an age you’re supposed to dread. So much so, that I know a few smart confident women in their late 30s who are already

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WHERE HAVE ALL THE CURLS GONE?

The hair and make-up studio of a television network is a weird and wonderful thing. People walk out of there transformed, especially when they walk in with curly hair. That’s because curly hair does not cut it on the telly. Think about it: how many women on TV can you name who have curly hair?

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EWWW, YOUR BABY STINKS!

Fresh from the The World Has Gone Completely Bonkers files, is the news that fashion house Dolce and Gabbana is planning to release a fragrance for babies. I will just pick at this hang nail for a moment so you can read that sentence again. Stephano Gabbana and Domenico Dolce think your baby stinks and

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ROOM TO GROOM

I caught up with a girlfriend recently. Because we are both quite time poor, we tend to coincide our meetings with a maintenance activity. The maintenance activity in question was a pedicure. After the manicurist downgraded my feet by a full size (it had been a while between snips), we perched ourselves up at the

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invisible women

ARE YOU INVISIBLE TOO?

If the media is a mirror on society then, like vampires but (unfortunately) without the milky skin and gothic glamour, middle-aged women lack a true reflection. Psychotherapist Susie Orbach sums it up: “You’d never know that women like me, who still enjoy their lives and haven’t metamorphosed into old grannies, existed from today’s media. We’re

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RACHEL WARD’S FRANCO STYLE FILE

Rachel Ward, former actor turned writer and director, perennial style icon, is in Paris. She’s on a mission to chronicle the famed grace and elegance of the mature women she encounters on the boulevards and in the Metro. For the next six weeks she’ll be offering her snapshots exclusively at The Hoopla.  Why? It’s an

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