Because You Deserve the Best

The Hoop LA

We’re a team of beauty-obsessed panelists and fashion writers who take pride in bringing you the top trends in hair, makeup and beauty.

Our readers always get great recommendations at unbeatable prices – see our beauty guides for our tried and tested beauty and skin products. We try them out so you don’t have to!

We’re always on the lookout for new trends in hair and beauty. Shoot us an e-mail if you’ve got the latest news and want us to dive deeper.

Young black beauty with long straight hair
Say hello to sassy, honest reviews of top beauty and hair products, plus the latest in beauty and fashion news.

We’ve heard your tales of woe. We know your hair is too thin. Too thick. Too curly. Too everything! It’s tough getting it all figured out when you’re a woman, but The Hoop L.A. is here for you. We want to help!

Our beauty guides include highly-recommended hair and beauty products that will change your life.  Our team had a ton of fun rating the top products in every category and testing them out with our friends. See what we’ve got up to in our beauty stories!

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