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GHD Platinum+ Hair Straightener Review

GHD Platinum+ Hair Straightener Review 1

Product Overview





If you’re looking for a hair straightener that will control your frizz, eliminate breakage, and leave your hair looking like you just left the salon after a blowout, this is the best flat iron for you. It delivers professional quality for those who aren’t worried about budget.
  • Salon-professional finish 
  • Ceramic plates  
  • SMART styler predicts hair needs, adapts temperature to ensure optimum styling temperature 
  • Ultra-zone predictive technology  
  • Get stronger, healthier hair (reduced breakage and 2x less colour fade) 
  • 3-year warranty  
  • Auto shut off feature  
  • Universal voltage  

GHD Platinum+ Hair Straightener Review

GHD has been around since 2001, making some of the best hair products and styling tools on the market. For this reason, it doesn’t come as much of a surprise that the GHD Platinum+ hair straightener is one of the best.

This GHD hair straightener is sleek and stylish, has some pretty cool smart features, and will change almost anyone’s hair straightening game. Its ability to precisely control temperature and protect your hair from damage is perhaps the best incentive to use it over anything else.

If you have thick, coarse, or curly hair, you could potentially cut your straightening and styling time in half every morning with the Platinum+. But even those with thin or fine hair will benefit from the temperature control designed to prevent heat damage on even the most fragile locks.


  • Ceramic Plates
  • Salon Professional
  • Auto-Off Function
  • Dual Voltage
  • 3-Year Warranty
  • Smart Temperature Control
  • Great For Damaged Hair
  • Protects Hair From Damage


  • No Rounded/Curved Edges For Curling 
  • Expensive

Get Stronger, Healthier Hair With GHD

The primary draw of the GHD Platinum+ is the smart tech it contains. We’re not talking about Wi-Fi or video streaming. We’re talking about temperature control. This temperature control is critical to the protection of your hair as you style it.

If your flat iron gets too hot, it can damage your hair, zapping it of all moisture. It leaves breakage, frizz, and less-than-silky results. Your hair deserves better, and GHD thinks so, too. That’s why the Platinum+ constantly measures the temperature to make sure it’s where it needs to be.

The GHD Platinum+ is the best flat iron for damaged hair because it uses an intricate matrix of specialized sensors underneath the heating plates to measure the temperature of the straightener 250 times per second. It maintains a consistent temperature across the entire surface of the plate for more efficient and safer styling.

hair straighteners

SMART Styler and Ultra-Zone Predictive Technology

With what GHD calls “ultra-zone” predictive technology, the Platinum+ will adapt to your styling techniques as it learns your hair. It will then adjust the temperature for optimum styling and healthier hair. This gives you better results quickly, saving you time every morning.

This type of technology reduces breakage by up to 70 percent, protects colored hair, and prevents unnecessary damage on all hair types. There’s no need to pursue style at the expense of your healthy hair.

Because of this smart learning technology, the GHD Platinum+ is perfect for virtually every hair type. People with coarse hair will enjoy consistent heat across the entire plate to straighten sections of thick or intensely curly hair more quickly.

At the same time, people with thin or fine hair will enjoy lower temperatures for added protection against the heat since this styler adapts to their hair.

Salon Professional With Ceramic Plates

The GHD Platinum+ has a wishbone hinge for perfect ceramic plate alignment so you can tackle bigger sections of hair for increased efficiency. The ceramic plates also offer a gloss finish for extra shine.

The hair styler comes in two colors. The black Platinum+ model is sleek, and the white is classy, so take your pick. While the black on black looks like it means business, the white on black features a white outside with a nicely contrasting black inside that looks timeless and elegant.

Quality manufacturing means that the Platinum+ is sturdy, but not too heavy. You can hold it above your head for long enough to straighten your hair and not get tired. It also features a textured grip that’s comfortable and easy to hold.

This chunky design feels firm in your hand, while the perfectly aligned plates encourage you to grasp more lightly on the handle, resulting in easier styling, less snagging, and healthier hair.

The small speaker on the inside is loud enough to alert you when you turn the straightener on, reach your desired temperature, or enter sleep mode. The power button displays a white LED circle when it’s in use.

One-inch ceramic plates are ultra-smooth with a high gloss finish, so they sparkle in the light and leave your hair even shinier. Precision milling with curved edges ensures your hair doesn’t get caught in the plates, resulting in less pulling, breakage, and pain.

The rounded barrels enable more versatile use of the straightener by giving you precise, smooth, curling action anywhere along the hair, from root to tip.

Perfectly parallel plates offer premium efficiency with no missed sections. The power cable swivels so you can adjust your hold for easier straightening or set your straightener down on the counter when it’s not in use.

Auto Off Function For Safety

Sleep mode turns the tool off after 30 minutes of inactivity so you won’t ever have to worry about whether you accidentally left the straightener plugged in when you leave for work. It’s also a great feature for travel, so when you’re out of sorts from being away from home, you have the added assurance that everything back at your hotel is safe.

Universal Voltage Is Convenient For Travel

GHD Platinum+ Hair Straightener Review 2Nothing is quite as bad as getting halfway across the world and realizing your styling tools won’t work. With universal voltage, you’ll enjoy the same sweet styling performance as you get at home as long as you have the right adapter.

While high heat and hair health don’t typically go together, the GHD Platinum+ solves that problem with heat control and learning technology. You can style your hair quickly, even if it’s long, thick, or curly.

You’ll enjoy just the right performance to style your hair in a short amount of time, and for those with thin, smooth, or soft hair, you’ll enjoy faster, straighter hair without the added heat damage of other straighteners.

The GHD Platinum+ heats up in 20 seconds or less and will beep when you turn it on and when it’s done heating up, although you can distinguish between the two beeps because the temperature beep is a series of three little beeps.

You may not see the ultra zone technology working, but you can see the results. It smoothes your hair along the entire strand, resulting in less frizz and no ragged ends. The design of the plates allows you to get close to the root without hurting your scalp.

Overstyling can damage any hair type, but the Platinum+ enables single stroke styling for smooth, shiny style in a shorter amount of time. While it takes a short while to style, the results will last for days because the flat iron promotes moisture retention and healthier hair.

If you’re more apt to curl your hair than straighten, the Platinum+ offers medium-sized curls with one-inch plates and rounded edges. While you’ll get tighter curls with the classic ghd styler and larger curls with the GHD Gold Max the medium curls are often just right for many.

To top it all off, the GHD Platinum+ comes with a rubber guard that slides on over the plates, protecting your flat iron and making it safer for storage. You can put the cover on your flat iron immediately after turning it off, even if it’s still hot.

Who is This Flat Iron Best For?

While GHD products are pricier than other manufacturers, they’re professional, high-quality tools that allow you to achieve a straight-from-the-salon look at home. They’re easy to use, durable, and offer superior value.

The GHD Platinum+ is for all hair types and all lifestyles. It features the best protective features for damaged hair while making it easy to adjust temperature settings based on thickness and texture. It’s also easy to take along with you everywhere you go.

Instead of considering the upfront cost, it may be better to think about the per-use cost of your flat iron. With a three-year warranty, you can’t beat the value of the GHD Platinum+. You won’t be disappointed, even if you do pay slightly more for a highly effective styling product.

Editor's Verdict
4.75 – Ideal For All Hair Types – Smart Technology Protects Hair From Damage

The GHD Platinum+ offers supreme style, durability, and performance on all hair types and in all situations. Worldwide travelers, working professionals short on time in the morning, long hair, short hair, and curly hair will all benefit from the smart technology and temperature control.

Yes, it’s slightly more expensive than the competition, and yes, it’s worth every cent.

GHD Platinum+ Hair Straightener Review 3
GHD Platinum+ Hair Straightener Review 4

GHD Platinum+ Hair Straightener