AM RADIO TUNES OUT WOMEN
The lack of women in AM commercial talkback radio in this country is bizarre.
I’m struggling to think of one woman, in any capital city, who is holding down a high-profile shift by herself.
Women are apparently good enough to write, edit and read the news, be opinionated and outspoken on TV, in newspapers and online, present shifts on ABC radio… but not on the AM dial.
It really is the last bastion of blokiness in the media. And you have to ask yourself, why?
Is it because AM radio executives think women will go as silly as wheels once a month, talk about knitting or blather on about what’s for tea?
Is it because they imagine women can’t handle big stories? Be tough and opinionated?
Or is it that they fear women won’t be able to manufacture the required outrage on a daily basis? Put a flea in the ear of some listeners and call them “boofheads” and “idiots”?
Perhaps that’s more like it.
Women, as heads of households, business people and consumers want to talk about politics, the economy, international affairs and the rest, and, I’ve found they are very happy to do that with other women.
ABC radio is testament to this. The burgeoning number of online news and opinion sites for women, like The Hoopla, is too.
When will the old-boy network in AM radio get with the program?
Latest news is that Sydney’s 2UE is considering putting journalist Tracey Spicer and her sparring partner Prue McSween (left) on the morning shift to go up against ratings leader Ray Hadley.
It’s the same spot Linda Mottram is holding down on ABC-702 with aplomb.
It’s a move that’s been called a ‘brave’ by some.
It wasn’t that long ago that a senior radio executive told me that men didn’t want to hear two women together on talk radio, let alone one.
“I mean, you’ve been nagged all weekend by your wife and then you turn on the radio and you get nagged by TWO women,” he said.
And he was serious.
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