PRINCESSES. SO LAST YEAR
It’s time to throw away the tiara. Passive princesses are so last year.
Hollywood is being Brave. This school holiday season, the hit movie from Pixar stars a girl.
She’s got a sword and she’s not afraid to use it. Merida (not to be confused with Rebekah Brooks) in Brave.
After a decade of movies like Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and Up, the old boys at the animation studio finally had the balls to cast their first heroine.
Fellas, what took you so long?
Like many women of a certain age, I grew up with Wonder Woman. And Lynda Carter was no sidekick; she kicked arse.
The 70s were red-letter days for female superheroes, like Jaime Sommers in The Bionic Woman. Of course, this was a spinoff from The Six Million Dollar Man – spare parts, you could say.
DC comics created Supergirl and Batwoman as oestrogen supplements to the manly men.
And Charlie’s Angels (left) still had to answer to a bloke.
But bolshie birds burst back on the screen with Sigourney Weaver in Aliens, Linda Hamilton in Terminator 2, and Angelina Jolie as Lara Croft in Tombraider.
Suddenly, studio bosses were scared.
This did not fit the formula of strong male lead + female love interest + conflict + resolution = box office gold. But their assumptions are flawed.
Research by the University of Southern California, commissioned by the Geena Davis Institute on Gender in Media, provides an insight into the decision-making process.
In 2010, Stacy L. Smith found females were “grossly underrepresented across 122 G, PG and PG-13 films… with 2.42 times the number of male-speaking characters”.
So, she asked content creators why.
Almost half said it was because of “positive male market forces”; 32 percent blamed the “male dominated industry”; 20.4 percent the “male target audience”.
The second reason is valid: only seven percent of the films were directed by women.
But the first and third are based on a fallacy: that young men are the main market.
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10 Responses to this article
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Kaz July 3, 2012
Tracey, I’m a mum of 3 young girl-averse boys and I too would love to see more female heroines in kids movies so they could see that girls are as tough (or tougher!) than boys. I think the industry reaffirms so many gender stereotypes through tv/film watching, it’s sad!
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Kelly July 3, 2012
Name a film since Thelma & Louise that showcases strong women standing up for themselves? I can’t! It’s not just young girls who have bad role models! We’re being inundated with rom-coms!
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Siggy July 3, 2012
I loved Brave. I think I’ll vote with my dollars and go again. While Pixar are at it perhaps Jessie the Cowgirl can have her own movie!
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Siggy July 3, 2012
PS All my family loved Brave – girls, boys, bears. Sometimes I worry that the notion thar people only want to watch movies about their own gender a self-fulfilling prophecy.
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Anna July 3, 2012
I really enjoyed Brave and so did my daughters, aged 13 and 7. The animation was spectacular, but I REALLY enjoyed the plot. Right now, the 13yo and I are locked in constant battle. Nothing extreme, just an adolescent girl pushing against the female most important in her life. I know she is trying to find a way to define herself in the world, and I am the shadow she fights. And that was the plot of Brave. It actually spoke to the lives we are living. It has given image and language to some of our battles, and that is always helpful. I give it 5 stars.
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The Huntress July 3, 2012
I did always love The Paperbag Princess – she was my kind of princesss
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Melanie July 3, 2012
Get ye into Ghibli animation: My Neighbour Totoro, Kiki’s Delivery Service, Laputa, Nausicaa Valley of the Winds, Spirited Away in particular.
Lots of strong young girls facing fears and moving through scary adventures.That being said, Brave, we loved. My daughter is a feisty red head who I battle regularly. I would’ve liked more of the Mum’s tale – that’s a really under represented section…
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Tracey July 9, 2012
Yes Melanie – I would have liked to see more of the Mum’s story as well! Thanks for those other tips – will hunt them out right now.
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Mumabulous July 22, 2012
I really enjoyed Brave. I found it so refreshing that Pixar gave us a Princess movie that didn’t portrait finding luuurve and romance as the defining achievement of a woman’s existence. Moreover I found the resolution of the mother/daughter conflict quite poignant. I should probably show this film to my daughters again when they reach the teenage years. For a full review see;
http://mum-abulous.com/2012/07/03/brave-teen-tantrums-and-bears-never-looked-so-good/










