In my job I see, touch and smell new beauty products every week.
Beauty is big business and the brands behind the business – whether they are big or small – are always looking for new ways to excite us enough to make a purchase or to switch from a product we may have been using for years.
I know, I know, we are often at the behest of marketers. And I’m guilty as charged for being lured into a new purchase based on hype… and pretty packaging.
But it’s the products that stand tall above any new hype that I want to ...