mrs woog

Question: Why do you never see someone looking unhappy in a kaftan?

Answer: Because they are supremely comfortable and are thrilled that they are not suffering from camel toe, digging in elastic or the dreaded VPL.


 width=Even Oprah’s donning the kaftan! Photo by Sam Ruttyn, The Daily Mail (SA).

That is right. I am a kaftan fan, and if you are suspicious of this wonder-garment, I want you to go and make a cup of tea, take off your pants and get comfy on the couch, because I am here to convince you that you need to own at least one.

IMPORTANT: If you are working in an office environment, please remain panted and seated in an upright position at all times. It is just better for your career trajectory, I suspect.


 width=I think before we look forward to examining the benefits of the kaftan, we need to look back and acknowledge gentlemen of the Ottoman, Istanbul, who rocked a kaftan as early as the 14th Century.

Check out Suleyman The Magnificent, working his kaftan “back” with an understated headpiece.

Kaftans continued their world domination as garments regularly worn by citizens in Morocco, Russia, West Africa and South East Asia, but it was not until the 1960’s that the Western World fell in love with the floating fabric that hid a multitude of sins and allowed you to have a second helping of pudding.





Did you know that strawberry shortcake was Jimi Hendrix’s Favourite Food? Hence the kaftan!






Designer Yves St. Laurent is widely acknowledged as being solely responsible for dragging the kaftan out of the hippy world and straight into the wardrobes of any gracious housewife of the 60s and 70s.

Known as a hostess gown, this garment was suitable for both casual and formal entertaining. I can still recall my grandmother getting about the kitchen barefoot, with a beer in one hand and a plate of cubed cheese in the other, dressed in something that might have come straight from this pattern…

Like a trench coat or a pair of classic black pumps, the kaftan has never really gone out of style.

SIDE NOTE: When I first told The Hoopla’s Editor, Wendy about my intention to write about the kaftan, she excitedly told me that I must mention “Melanie”. She was a little gobsmacked when I told her I had never heard of her.




But back to the benefits of the modern day kaftan…

  • They suit everyone, although you may need it taken up if you are vertically challenged
  • You can wear them to the beach over your togs, and then later throw on some bangles and some lippie and you are good to hit the tiles.
  • You can wear them as a dress, or with pants.
  • If you indulge in a little too much wine while you are “hostessing”, they make a very good sleeping bag.
  • If you don’t’ feel like wearing undies, you don’t have to.
  • They are perfect for stinking hot summer days.
  • They are a flat-shoe lover’s best friend.
  • You can eat an extra plate of strawberry shortcake.
  • You can use it as a means of shoplifting, if indeed you are a felon.
  • They are ideal to travel with, as illustrated by gorgeous Hoopla reader, Sue McCarney, pictured here recently wearing this number in the Vineyards of Croatia!

 width=Sue, vision in a dreamy printed number! Classique

And thus concludes my testimony with regards to why I feel it is important to have a kaftan in your life. And I am not the only one!

Australian designer, Sacha Drake wants a Hooplarian to experience the kaftan love this festive season – in her Tyler Kaftan (RRP $369.00).

 width=Sacha designs each garment by draping fabric over her own body – an hourglass size 14 – then converts the style into a pattern. This ensures the focus is on flattering proportions to enhance your body shape.

“I use my talent to make women happy. I like to design clothes that boost women’s confidence. This is my contribution to the world!” she says.

Sacha’s commitment to designing clothes that are uniquely feminine, yet striking and flattering on all women’s bodies are the core values behind what she creates.

Sacha believes in realistic sizing and pricing that is reflective of most women.

For more information visit her website and keep up with her news and designs by liking her on Facebook.


Thanks to Sacha Drake, one lucky Hooplarian will win a Tyler Kaftan valued at $369.00.

To enter, comment in 25 words or less below and tell us why you’d like to own this gorgeous kaftan!

The winner will be chosen and announced this Friday 30th November on The Hoopla’s Facebook Page.






So, have I convinced you to join the Kaftan Club?

Or am I preaching to the converted?




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 width=*About Mrs Woog: “I can be found in the laundry, folding laundry, sorting laundry and dropping off the dry cleaning. I am mum to two boys, boss of my husband and master of a cat and two guinea pigs. Come nightfall, I watch TV while tweeting which drives Mr Woog insane. I like to read cookbooks and eat out. During my waking hours I ferry kids around in the Mazda while drinking takeaway coffees and listening to talkback. I think about going to the gym every day. I used to work in the publishing industry before I realised it was nothing like Elaine Benes from Seinfeld made out like it was. Now I write this blog. And I never get writer’s block. It is a gift I have.” You can follow me on Twitter @Woogsworld.


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