THE SCENT OF CELEBRITY
Are celebrity fragrances the Wham! posters of 2012?
I’ve opened my mail and landed in teenage heaven.
Sitting in front of me on my desk is a rather large pink, purple, gold and white box with the words “Justin Bieber’s Girlfriend” emblazoned across it.
Now, either JB’s girlfriend is very tiny or I’m being sold something … a concept, an idea, a feeling.
Nicki Minaj is also here with me. As is Taylor Swift.
Yes, welcome to the world of celebrity fragrances. A burgeoning industry that has me pondering the question: is owning and wearing your fave celeb’s fragrance the 2012 equivalent of pinning a poster of George Michael above your bed in 1984?
See, I know that my teenage daughter will go nutso for the Taylor Swift Wonderstruck Enchanted (it’s out next month). She’s already gone through a bottle of the original. She’ll love the cute charms hanging off the side of this bottle. It will be a case of love her music, love Taylor, I MUST love the fragrance too.
Then she’ll get around to actually smelling it.
I also know that she’ll think the Justin Bieber’s Girlfriend pink and purple spirals encasing a heart-shaped bottle is kind of clever but there is no way she’d be caught wearing it (she’s almost 16 and kind of missed the JB train when his hair do first arrived on the scene a few years ago).
Not sure what her reaction will be to the Nicki Minaj Pink Friday scent. It’s, well, very Nicki. Pink hair, bustier and a fragrance described as an “intoxicating floral musk”.
Not to be outdone, Lady Gaga also has a fragrance – is it wrong that when I first heard this, I thought of raw meat?
But if you thought the world of celebrity fragrance was squarely aimed at the next generation of fragrance lovers, you’d be wrong. JLo has been churning out fragrances for years; as has Britney Spears and Sarah Jessica Parker. All are big sellers.
And if celebrities aren’t actually putting out their own fragrances (with the help of the associated cosmetic houses), then they’re endorsing designer scents.
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