Are celebrity fragrances the Wham! posters of 2012?
I’ve opened my mail and landed in teenage heaven.
Sitting in front of me on my desk is a rather large pink, purple, gold and white box with the words “Justin Bieber’s Girlfriend” emblazoned across it.
Now, either JB’s girlfriend is very tiny or I’m being sold something … a concept, an idea, a feeling.
Nicki Minaj is also here with me. As is Taylor Swift.
Yes, welcome to the world of celebrity fragrances. A burgeoning industry that has me pondering the question: is owning and wearing your fave celeb’s fragrance the 2012 equivalent of pinning a poster of George Michael above your bed in 1984?
See, I know that my teenage daughter will go nutso for the Taylor Swift Wonderstruck Enchanted (it’s out next month). She’s already gone through a bottle of the original. She’ll love the cute charms hanging off the side of this bottle. It will be a case of love her music, love Taylor, I MUST love the fragrance too.
Then she’ll get around to actually smelling it.
I also know that she’ll think the Justin Bieber’s Girlfriend pink and purple spirals encasing a heart-shaped bottle is kind of clever but there is no way she’d be caught wearing it (she’s almost 16 and kind of missed the JB train when his hair do first arrived on the scene a few years ago).
Not sure what her reaction will be to the Nicki Minaj Pink Friday scent. It’s, well, very Nicki. Pink hair, bustier and a fragrance described as an “intoxicating floral musk”.
Not to be outdone, Lady Gaga also has a fragrance – is it wrong that when I first heard this, I thought of raw meat?
But if you thought the world of celebrity fragrance was squarely aimed at the next generation of fragrance lovers, you’d be wrong. JLo has been churning out fragrances for years; as has Britney Spears and Sarah Jessica Parker. All are big sellers.
And if celebrities aren’t actually putting out their own fragrances (with the help of the associated cosmetic houses), then they’re endorsing designer scents.
We have Twilight’s Kristen Stewart as the new face of Balenciaga’s Flora Botantica fragrance.
And then, of course, there is Chanel obscurely using Brad Pitt to sell more of its classic Chanel No. 5 fragrance. (I still don’t get that one … please explain it to me if you do?)
In fact, this part of fragrance marketing is completely lost on me.
The only celebrity who has influenced any fragrances around here is George Clooney and his damn fragrant coffee pods.
Choosing a fragrance because you’re a fan of a pop singer or movie star just seems to me like a round-about way to determine what you spray or dab on each day.
The romance of choosing a fragrance is something greater than an endorsement. It’s all in what you actually wrap your nostrils around.
Whenever you smell something for the first time, or repeatedly, it’s sending a lightening bolt of a message to the olfactory part of your brain.
And this can trigger all manner of responses in your nervous system.
Good and bad.
It could transport you right back to a favourite childhood memory of spending holidays with your Nan … or wasting too much of your life with a dodgy boyfriend.
If it’s a completely new scent to you and you find yourself smiling and nodding from the very first whiff.
Then that my fragrant friends is the best starting point to creating new and wonderful fragrance-based memories.
What memories do your favourite smells bring back?
What’s your favourite fragrance?
MORE ARTICLES BY NIKKI PARKINSON
*Nikki Parkinson was never allowed a Barbie doll as a child. Her politically correct mum thought Lego and Tonka trucks were more fitting. Now the Queensland-based blogger advises women what to wear and put on their face for a living. The former journo and magazine editor manages an award-winning blog Styling You – offering real world fashion and beauty advice for busy women. Don’t tell anyone but she’s secretly a closet dag who likes nothing more than relaxing at home with her family… but open a champagne bottle and she can have her heels on and hair done in minutes. You can follow Nikki on Twitter @stylingyou and Facebook.