THE SCENT OF CELEBRITY

Are celebrity fragrances the Wham! posters of 2012?

I’ve opened my mail and landed in teenage heaven.

Sitting in front of me on my desk is a rather large pink, purple, gold and white box with the words “Justin Bieber’s Girlfriend” emblazoned across it.

 width=Now, either JB’s girlfriend is very tiny or I’m being sold something … a concept, an idea, a feeling.

Nicki Minaj is also here with me. As is Taylor Swift.

Yes, welcome to the world of celebrity fragrances. A burgeoning industry that has me pondering the question: is owning and wearing your fave celeb’s fragrance the 2012 equivalent of pinning a poster …

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