Yes, it smells like your mother.
It’s Charlie!
Launched in 1973, Charlie immediately became Revlon’s bestselling perfume. It was billed as the “gorgeous sexy-young fragrance” and within three years it would become the best selling perfume in the world.
The commercial images around Charlie, with it’s non-gender specific name, were all assertive and strong: confident women striding out in suits; on the telly it was a woman in a tuxedo.
Later it was controversial too, when one add showed a female model patting a male on the backside. It was derided as sexist and in poor taste.
The perfume got a hit in the arm in 2007 when Oprah Winfrey took a walk down memory lane with a segment on her talk show, because she herself was personally inspired by the ads because they made her want to be “confident and fabulous.”
The original confident and fabulous Charlie model was Shelley Hack (who you may remember went on to replace Kate Jackson in Charlie’s Angels), but subsequent Charlie models were Lauren Hutton and Cindy Crawford.
Charlie was the first grown-up fragrance for a lot of 1970s teenagers, and while it is still available – like 4711 Eau De Cologne – it is no longer a bestseller.
Do you remember what Charlie smells like?
What was your first perfume?
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14 Responses
Does anyone remember the white chocolate ads in magazines with mother & daughter in floaty floral dresses
eating white chocolate?
Charlie perfume reminds me of my grandma she loved it!
4711 ICE Eau de Cologne.. For some reason you had to keep it in the fridge…I can still smell it…
I got engaged and married in 1973 (no shotgun wedding) and Charlie (perfume) was right there beside me with my Mary quant makeup
) I love Musk and Sandalwood so when Revlon introduced Charlie I made a beeline to the Perfume Department of John Martins (now defunct) Department Store and was one of the first to purchase it. Charlie remained a firm fav until my first child was born 4 years later and I stopped wearing perfume in case she was sensitive to the smell.
Jane mentioned keeping 4711 in the fridge and she wasn’t sure why? 4711 perfume bottles had a nasty habit of exploding in the hot weather.
Well I never knew they exploded! They would be sued today for using such cheap glass. Love it.
I know it’s not a perfume, but it’s a similar era – does anyone remember Indian Earth? The little clay pot of bronzing powder that made us all look orange? Ah, those were the days.
I was a Charlie girl too. But my first perfume love was Tabu-takes me right back to my teenage years in the early seventies.
I had several gift boxes of Charlie perfume – would not wear it as I didn’t want it to run out. Silly me!
On no? I wear Charlie red – I love it, it’s the only perfume I wear. Does that mean I am totally uncool ???
Well I’m embarrassed to say my first perfume was Avon’s Pretty Peach. I think I’d still love it if it was still available. Then I moved on to Mary Quant (think it was AM and PM) and good old Pru Acton. Did have Charlie but don’t recall it being a favourite.
Gosh that takes me back. Think Youth dew was a favourite too. Remember Yardley’s Pot a gloss. Can still recall the smell. Those were the days
I remember Charlie. My auntie wore it all the time. I hated it, still do. There is just something that didn’t work for me with the mix of notes…it was/is so overpowering. My first grown up scent was Rive Gauche (YSL). The chemist where I started working as a junior at 15 started selling a few high end fragrances and this was one of them. I loved the scent, and the cool blue and black aerosol can that it cam in. I think it also helped that I got a 40% discount of the price, or I might have had to settle for something from Yardley’s.
4711 ice had the add with Sherbet and Daryl telling us to splash it on little girl bang at the height of Sherbetmania!
I prefer my natural musk………..