It’s not necessarily what you do – it’s how you do it.
Network Ten, which brought us Modern Family, now seems more like the Manson Family, slashing more than 130 jobs after reporting a full year net loss of $12.9 million, down from last year’s profit of $14 million.
There are a lot of numbers in that sentence. But this isn’t just a story about numbers.
It’s about a television network which has paid scant regard to its online presence, social media, or the modern audience. Put simply, it’s about the death of old media.
Like manufacturing, publishing and agriculture, the media has failed to keep ...