MRS. MORLEY’S CASH MOB
I just took part in something special – something that reminded me that shopping should serve a purpose other than instant personal gratification and plumping up a corporate balance sheet.
I took part in a “cash mob”.
I had heard of a “flash mob” but a “cash mob”? The concept is the same but this one involved meeting at a local shop and spending $5 to support the retailer.
Via Facebook my lovely friend, Annie, invited me to Mrs Morley’s Haberdashery “cash mob”.
I can’t point you to a website because Mrs Morley is 99, she operates a tiny- and I mean tiny – haberdashery store in a little arcade between Whistler and Belgrave Streets in the Sydney suburb of Manly. Mrs Morley took over the store from a family member who passed away suddenly about 17 years ago.
Since then, she has worked five and a half days a week selling buttons, ribbons and threads. She works hard but she told me why she loves it: “Because I have to do something to stop me falling off the perch”.
Fay Morley in her haberdashery store. Photo via Fairfax media.
That comment made me chuckle at the time but it has replayed in my mind ever since.
I often get overwhelmed with the busyness of life – working, cleaning, school runs and kids sport – and find myself dreaming of a life where I could wake up and meander through my day with no commitments. Mrs Morley’s comment made me realise that that dream may not actually be a good thing.
Being part of a community is a good thing.
The cash mob was organised by Katy Plummer, the owner of the neighbouring second-hand book store Desire Books she set up a Facebook page for the event and the word spread.
The goal was simple – come together and show Mrs Morley that she is a valued part of the Manly business community. The result – a long queue of people snaking down the arcade, the buzz of strangers making small talk about how great it is to see someone still working at 99, the clicks of a few press photographers and a strong sense of community – that lovely heart-warming feeling when you feel a connection; when you are part of the village of life.
The point of this story?
Not to shout out about a particular “socially conscious product” but a simple reminder that supporting small and local business builds communities.
The cash mob showed me that there is a whole community of small business in Manly that I didn’t really know about. I had walked past Desire Books many times, but never been in.
I have driven to a sterile “supa centre” to buy buttons when I could have ridden my bike to Mrs Morley’s.
The little photos on this page were taken by a local fashion designer Beattie Lanser who handmakes all her clothing in a workshop at the back of her shop in Fairlight. A store I have driven past but never entered.
I will now – I feel I have a connection and I want to foster it – I want to support local businesses more; yes it supports the local retailer but I will benefit too – I will make new connections, I will continue to be inspired and I will probably learn something too.
Do you have a local business you support – how does it make you feel?
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*Julie Somerville is a 40-something wife, mother of three and lawyer from the northern beaches of Sydney who blogs about socially conscious shopping in her (absence of) spare time. She started blogging this year after being confronted by the contrast between the gluttony of a pastrami on rye during a MasterChef episode and a news feature on the African food crisis. Her blog www.nomorepastrami.com is her way of giving back and encouraging others to spend in a way that benefits others.
10 Responses to this article
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Mez August 22, 2012
This is so lovely, Julie. One of the current affairs or morning shows (?) did a story on her when she was robbed of her rent money. What a treasure she is.
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Beth August 22, 2012
What an absolutely fantastic idea
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annabelle August 22, 2012
Wow, a haberdashery store close by!
Such is the stuff that dreams are made of!!!
What an amazing woman! -
Ellen August 22, 2012
When I got married five years ago I decided to use local businesses as much as possible to put my wedding together. Apart from the church, reception venue and strangely enough my shoes, everything (husband’s kilt included) was sourced locally.
I met some lovely locals and kept the running around to a miminum.
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julie August 22, 2012
Good on you Ellen – must have made the wedding preparations that little bit more special!
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florally August 22, 2012
love this !! I tend to have a habbit of supporting my little locals, this little piece was so affirming- thanks
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Carolyn August 23, 2012
Great story and great idea! I do love that this woman wasn’t just on A Current Affair recently but also Today Tonight – and both shows reimbursed her the money she had stolen in the robbery. She’s having a very good month on the books (and so she should!).
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The Huntress August 24, 2012
How wonderful! I purposely choose to support all of my local retailers – after having lived in a small country town I know how important this is. I am lucky enough to have independant, butchers, bakery, newsagent, pharmacy and supermarket all within walking distance of my home. I support my local Aussie Farmers for fruit, veg and all my basics. I love the community feel of going to my local shops and the people who all smile and ask how you are when they recognise you. It’s really cool
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Amanda August 24, 2012
What a wonderful woman. I hope that I get the oppotunity to be part of a ‘cash mob’ one day. I would have been hard pressed to stop at $5 though. Mrs Morley must have some awesome treasures in her shop.
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Rhoda August 29, 2012
Wonderful woman – and long may she reign there in her little haberdashery.















