Dear Hooplarians,

It is with sadness that co-founder of The Hoopla, Jane Waterhouse and I tell you that this will be the last edition of The Hoopla in its present incarnation.

From today we will be presenting a “best of ” from our archives and then ceasing publication altogether very soon.

For almost four years The Hoopla has taken great pride in bringing you the best in opinion writing and the daily news seen through the eyes of Australian women. “Smart with heart,” has been our motto. Always independent. Calling it without fear or favour.

Since 2011, The Hoopla has published some 5,000 articles, 300 writers and more than 100,000 of your incisive and thoughtful comments – and has been very proud to do so. Thank you all for taking a seat in our Big Top to watch the daily acrobatics and spectacle.

We’re not quite folding our tent yet and hope you’ll see The Hoopla pop up in another guise.

The online media game in Australia is evolving at dizzying speed and increasingly becoming one for players with very deep pockets – often supported by overseas media networks who are able to absorb enormous financial losses for their forays into the local market. Often the content offered is from writers and interns who work for free; reprinted from other sites or blogs and, increasingly, material under licence from the taxpayer-funded ABC.

That was never our game.

Instead, at The Hoopla, we endeavoured to find original material from the best opinion writers and pay them for their labours. We operated on that proverbial shoe-string budget with never more than a handful of paid staff (Kath, Tennille, Sofia, Ali, Sue), and we also did our level best to find advertisers who saw our many passionate readers as worth talking to.

In fact, our readership has never been higher – more than 373,999 visitors (UBs) so far in this month of March and with paid subscriptions* growing by 20 per cent every month.

However, in the face of enormous and radical change in the online space, we are unable to keep operating in our present form. This is the reality we’ve been grappling with for some time.

Since The Hoopla began, we’ve rejoiced to see so many Australian women find their voices in the media through a host of new sites (and with more to come). We’d like to think we’ve inspired, as much as you have inspired us.

The roll call of writers on The Hoopla (women and men), is astounding. Hooray!

Now, not a day goes by without a dozen pitches to The Hoopla from established writers and those who feel they have something to say and are able say it brilliantly. We gratified to know that so many regard us as a trusted home. Alas, as Editor In Chief, I often have to reply that our editorial budget is limited.

You all deserve to be paid for your words. This has always been, for Jane and I, a non-negotiable principle.

Something called “exposure” in cyberspace doesn’t put food on the table.

We wish all those who are continuing in the online world, and those who are about to launch new sites, the very best of luck.

Some most heartfelt thanks to all who have helped make The Hoopla a respected destination:

The Hoopla’s first editor (and an initial investor), was the late Caroline Roessler. She made us look gorgeous, kept us out of trouble and brought her unshakeable integrity to every page.

Our second editor was Lucy Clark who strengthened and enhanced Caroline’s legacy – everyone who dealt with Lucy found her to be a safe pair of hands and our trust in her was not misplaced. Both of these accomplished professionals taught Jane and I so much.

Our main investor and Chair, Deanne Weir, and advisor and shareholder Cass O’Connor, again, brought something beyond financial support – a belief that what we wanted to say was worth saying and that a diversity in media adds to the richness of our democracy.

To those advertisers who saw us as worth investing in? Thank you most sincerely.

And to our fabulous subscribers: Your support has meant the world to us.

As for our writers – where do we start?!

Looking through the list of bylines, Jane and I are astonished at the names we have assembled over the past four years. Excellent and renowned journalists, authors, politicians, comics, social justice advocates, artists and photographers critics, bloggers, the odd ratbag and, of course, readers with extraordinary tales to tell.

We love youse all!

And the topics we’ve covered have, hopefully, shown that women’s interests cannot be corralled. An abiding interest in domestic politics, international affairs, family, relationships, health and, yes, words from the stylish women we admire … Jane and I have loved every word (even if we didn’t agree with all you had to say. Ratbags!)

That was always our thought – that we’d talk to our audience as one smart woman to another.

Those who have been with us from the beginning and those who joined the daily circus deserve special mention.

Jane and I want to thank our marquee talents who have put our name in lights – Monica Attard, Angela Catterns, Gabrielle Chan (who we were thrilled to give the FIRST EVER Parliamentary Press Pass awarded to an online women’s outfit), Jane Gilmore, Corinne Grant, Gabrielle Jackson, Meredith Jaffe, Craig Bennett, Antoinette Lattouf, Paula Matthewson, Kerri Sackville, Tracey Spicer and, who could forget the admirably-named Mrs Woog.

We are positive we’ll be reading and hearing from all these passionate and opinionated (in the best way) writers for many years to come. There are no words adequate to thank you for your loyalty.

Then there were the many writers who rose to the challenge of an urgent deadline to give us pure gold or to surprise us with a unique perspective from the world they live in. And to all those who helped us get on our feet in the early days … your generosity isn’t forgotten.

For Jane and I, seeing it on the page? Every day has been like unwrapping presents on our birthday. The excitement has never waned, even a moment.

Where to from here?

Our younger women’s mag Birdee, edited by the brilliant Hayley Gleeson is going from strength to strength. We will all continue to support Hayley’s unique and fabulous creation.

But for me, Jane, Deanne and Cass – until we can find way to fulfill our original commitment to pay Hoopla writers decently; provide them with adequate editorial back up; create a safe space for commenters and recommend to you, the readers, those advertisers we trust…?

We are considering our options. We never want to be less than we promised.

Until then, our treasure trove of opinion, insight, fun and stories will remain at for your ongoing reading pleasure.

We will miss the daily hoopla. Very much indeed.

What fun we’ve had!

Alley Oop!

Wendy x

*A note to subscribers – click here for any queries.

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  • Nooooooooooooo!!! This news has NOT made my day 🙁 I totally get it, as a writer who has struggled to find paid options online, but I will miss you.

    • Reply March 23, 2015

      Carol George

      Dear Wendy and Jane, sad to hear the news, Congratulations on The Hoopla, a huge accomplishment, done with style, passion and integrity, Carol G

      • Reply March 24, 2015


        have so enjoyed all you’ve done, and so sad to see it end. But i know all you women of integrity will just keep going wherever you are

        thank you

    • Reply March 23, 2015

      Lucy Kippist

      So, so, so sad to see you go. Loved reading The Hoopla from the very beginning and so grateful for the opportunity to contribute when I did. You were witty, engaging, intelligent, honest and genuinely creative! Thank you for working so hard over the past four years. You will definitely be missed. xxxxx

    • Reply March 25, 2015


      I loved Hoopla. If anyone would like to write a piece for my blog – 50 Shades of Unemployment – please do. All the best.

  • Reply March 23, 2015


    Noooooooo…….!!! I love your articles….!! Where else am I going to find your combination of sense, heart, intelligence and humour!!??

  • Reply March 23, 2015

    Margaret Tipper

    Congratulations for what you have achieved during the four years. Yes, a girl has to make a living, so understand! All the best for whatever iteration The Hoopla comes back as. Also, a lot of you have other avenues for a voice….. so continue to use them.

  • Reply March 23, 2015

    Bianca Nogrady

    Hoopla, you have been a shining light in my email inbox every morning; a refreshing intellectual spritzer that nourishes my soul, validates my Outrage-O-Meter, makes me laugh, think, shout, cry, and cheer all at the same time.
    I am so so sorry to see you go but as a writer, I also appreciate and salute your uncompromising stance on paying your writers. I would have paid a higher subscription to keep you all in furs, so I’ll just stare at my inbox and await your triumphant return some day soon.

  • Reply March 23, 2015

    Elizabeth Cox

    Tragic, very sad. I am going to miss this unique feminist perspective, voice and fun. keep me informed of your next incarnation and how we might all help!

  • Reply March 23, 2015


    I am so very sorry to hear that. I love the Hoopla, what it represents and the tone and content. I hope you find a form you can come back in…you will be greatly missed.

  • Reply March 23, 2015

    Linda Jaivin

    I’m so saddened by this news. I hope you will rise again. Thank you for all the great articles and inspiration – and for letting me be a (very small) part of it all.

  • Reply March 23, 2015

    Kerry c

    Oh no!!!!!! I will very much miss reading the hoopla every day. There are not many online publications that have the sense of humour, nor the “honour” to tell it like it really is for most people. I will miss reading your magazine very much, I keish yu all the best for the future and look forward to your next publication.

  • Reply March 23, 2015


    Oh nooooo!!! I’m so sorry! I’ve loved reading (and subscribing) to the Hoopla and will miss the insights and the laughs very much. I deeply respect your resolve to pay your writers while retaining your independence and I’m sad that this hasn’t happened through subscriptions and advertising alone. I’ll particularly miss reading Corinne, Paula, Monica, Tracey and the Hoopla’s own perspectives – trustworthy, insightful, intelligent and entertaining. Thanks for everything, I’ll be looking out for the next incarnation.
    Bec x

  • Reply March 23, 2015


    Well, I was going to start with the ‘NOOOOOOOOOOO’ but its been done. I’m so sorry. The next statement from me is thank you.
    I wish you all, all the best.
    Oh and before I forget. MWAAAAAAHHHHHHHH!!!! sniff.

  • Reply March 23, 2015


    Tout lasse, tout casse, tout passe.

  • Reply March 23, 2015

    Mrs Catch


  • Reply March 23, 2015

    Angela Catterns

    Darling girls,
    Congratulations on your towering achievement thus far. I am so proud of what you built and am so sad to see it come to an end. I completely understand … there’s only so much a girl can sacrifice. The Hoopla has been a happy home for smart women and we thankyou for making us so welcome here. Thankyou for all your hard work. Love youse! Ange.

  • Reply March 23, 2015

    Angela Savage

    So sorry to hear this news. Love your work and your values.

  • Reply March 23, 2015


    Thank you for trying Wendy and co.
    Best of luck to you all.

  • Reply March 23, 2015


    Sad news indeed…it’s been such a pleasure to refer to The Hoopla’s take on the major stories of the day these past years and it’s absence from my inbox will be sorely missed. My biggest thanks to the team goes to the integrity with which they have gone about their business – from the editorial comment right through to the commitment to pay their writers. It’s been quality all the way…and I’m still in shock about the devastating news of it’s demise, that this is all I can say.

  • Reply March 23, 2015

    Alyson Schoer

    The most reliable source, the most amusing and original of news relevant to a thinking and often outraged Woman.. Vale Hoopla

  • Reply March 23, 2015


    Oh no! I’m so sad to be reading this! I can’t tell you how much I enjoy visiting The Hoopla and reading the many wonderful words, not just from your writers, but also your community of readers. I am crossing all fingers and toes that you don’t disappear for too long. Being a creative, I can definitely understand your statement: “Something called “exposure” in cyberspace doesn’t put food on the table.” Hear, hear! Thank you for your integrity, your wisdom, your humour, and your always inciteful words.

  • Reply March 23, 2015


    Sad to hear this news. Good luck in your future endeavours!

  • Reply March 23, 2015


    OMG what a sad way to start my day.
    Thank you for all the interesting, insightful and often funny articles you have presented over the years.
    You have all been much appreciated. (sigh) now where am I gonna get the truth?

  • Reply March 23, 2015


    I’m seriously gutted. Where else will I get my daily dose of ‘sensible’ news. Huff post doesn’t cut it for me I’m afraid. I need my Corinne, my Kerri, my Monica. And my Woog. Life will be so bland without my Spicer!


  • Reply March 23, 2015


    Thank you so very much for your amazing work. I have loved this site and looked forward to the daily email at work (sshhh)! I am REALLY sad! All the very best though and thanks for the good times! x

  • Reply March 23, 2015


    Sad news. 🙁 You were the best! Hope you continue being the best somewhere…

  • Reply March 23, 2015

    Michelle Pini

    Very sad news indeed. Though I completely respect your reasons, we need more independent voices, not less! I will continue to hope that you will rise again.

  • Reply March 23, 2015

    Nikki @ Styling You

    Thanks so much for having me as a very small part of the Hoopla story. It was an honour and a privilege to contribute to an online space that paid its writers and it’s something that I’ve continued with my own site when I’ve needed to enlist freelancers. Thanks also for sharing an excerpt from my book when it was released last year.

  • Reply March 23, 2015


    Dear Wendy and team

    I get it. I really do.

    But I am sad.

    Very sad.

    See ya ’round the corner of whatever this is…

  • Reply March 23, 2015


    Very sorry to see this, THANK YOU for fascinating, thought-provoking and unique content – I will miss you! Best of luck xxx

  • Reply March 23, 2015

    Kate Emerson

    You are a loss. Your writers are all brilliant, your articles thought-provoking. But you are right; people need to be paid for their work and i applaud your ethical stance on this. But then, I expect no less from any of you. You are the real deal. I salute you.

  • Reply March 23, 2015


    I’m really sorry to see you go. My husband beats me to the articles every time. He’ll miss you too! Hope you can come back some day. It’s been great to have a voice that puts into words all that I feel about Australia and where it’s heading. Good luck for your future. I will be keeping all my copies of Hoopla for future reference!

    • Reply March 23, 2015


      So sad. It is so difficult to access quality relevant witty writing that isnt driven by the political motivations of some wealthy white male sitting on his throne well away from the coal face. All power to you girls. I will keep a look out for your next reincarnation

  • Reply March 23, 2015

    Erin T

    Really?? Say it isn’t so. There’s no other outlet quite like The Hoopla. Where else can I get experience, insight and intelligent debate from the liked of Monica Attard, Corrine Grant and thank you for introducing us to Antoinette Lattouf.
    I hope you will re-emerge bigger and better in months to come

  • Reply March 23, 2015


    Is there another business model you could consider? A higher gateway fee? Different gateway structures? I’m thankfully not alone in feeling so blessed to have had hoopla as part of my world that has explained, expressed and validated the Australian socio-political landscape and will be so sad to see it go. I’m also not alone in wondering if a higher subscription fee could allow you all to continuue as spectacularly as you have been.

  • Reply March 23, 2015

    Heather White

    From your NZ supporter a big thankyou for the enjoyment I have had from Hoopla. I don’t think I have missed reading the daily edition since I found you 2 years ago.
    Best wishes for the future to all of you .

  • Reply March 23, 2015


    Sad to read you are closing up shop but I applaud you for your coherence and commitment to working ethically. There’s not enough of that these days. I wish you all the best in future endeavors. I will miss the daily offerings that The Hoopla provided.

  • Reply March 23, 2015


    A really sad day for The Hoopla and for online independence and, indeed, for ethics. x

  • Reply March 23, 2015


    I’m so sorry to read this news.
    The Hoopla was a much needed voice on the news landscape. The conviction and intelligence of The Hoopla will be sorely missed as one of the few media outlets that could truly make the claim of being without fear or favour.

  • Reply March 23, 2015


    Very sad news – breakfast won’t be the same without checking in to see what’s happening. But understand the challenges faced, and wish all of you the best of luck in future endeavours. May your voices, and those of other women, never be silenced.

  • Reply March 23, 2015


    Amazing work you’ve all done, I have found this to be one “thinking women’s magazines, ” amongst a durge of non thinking women’s gossip rags on display at any local supermarket, displaying perfectly photoshopped women on the covers who don’t even look like themselves to remind us of what we “should” look like or aspire to look like, placed conveniently next to the ‘comfort’ food snacks calorie controlled to make looking like that less and less possible. And if we bought the magazine and chocolate bar, to read something of the same limited mental nutrition and stimulus as the chocolate bar did for our “diet.”

    Here’s to hoping for a new version of the Hoopla and less of the other crap.

  • Reply March 23, 2015

    Catherine H

    Gutted. Please rebirth when you find your feet. Just reading headlines from your fabulous writers has been inspiration and affirmation. I am sorry. You will be missed.

  • Reply March 23, 2015

    Jim Hutcheon

    Very sad for Australian Journalism and Aussie consumers. Guys you put the Hutz in Hutzpah!…..Your pieces were the stuff of real news, from a time long gone. They had vim and vigour with hard hitting narratives that did not shy away from upsetting an important few. In a perfect world Australians will wake up one day and only read independent news articles. Until then I will not read another mass produced bias rag!!!! P. S I think i’m in love with Corrin and Tracey and the crazy one with the purple hair and of course the wonderfully intelligent Wendy Harmer who has influenced my life since the Big Gig…please don’t go too far guys.

  • Reply March 23, 2015

    Jill Whittaker

    I will look forward to a rebirth and am very sad to see the women’s voice here going into silence.

  • Reply March 23, 2015


    So – as the fairy tales go, a white knight ( non gender specific) needs to ride up just about now and save your brilliance and vision from crashing into the sunset.

    I shall hope fervently this comes to pass….and that this is only the first chapter of the HOOPLA story.

  • Reply March 23, 2015


    Very sad to see you go. The articles on The Hoopla were brilliant and gave me belly laughs along with the news. Hoping for a reincarnation somewhere along the line. You will be missed!

  • Reply March 23, 2015

    Eileen Rothwell

    Thank you for the courage and foresight to pay hard-working, passionate and committed writers, photographers, graphic designers and to reflect the view of women in Australia. The Hoopa’s dedication to journalistic integrity will always be remembered by me. I was more than happy to subscribe and hoped, hoped that The Hoopla would be financially secure enough to continue its self-styled and truthful path. I hope to see a rebirth. With my very best regards.

  • Reply March 23, 2015

    Claire Murphy

    What more can I say? Thank you all and good luck with your future. XX

  • Reply March 23, 2015


    I heartily agree with all sentiments above. Be proud of your achievements -daily doses of wit, compassion & wonderfully articulated comments on both national & international events without the fluff of women’s magazines.
    Best wishes to you all.

  • Reply March 23, 2015

    Mary Moody

    Really sad to hear this news but understand what a crazy world it is online. Thanks for giving us such a great forum to discuss news and ideas. Hope you rise again.

  • Reply March 23, 2015


    It’s a sad day for womankind.

  • Reply March 23, 2015

    Caroline Holmstrom

    What a decision to have to make!! I hope you hit upon a plan to get this publication back up. I wish you all the best. Thank you.

  • Reply March 23, 2015


    So very sorry to hear that Hoopla is no more. Congratulations on the amazing work you have done over the last four years. You have informed, inspired and entertained me. I will miss you.

  • A very sad day.

    Thank you Wendy, Jane and team for your commitment to women’s issues and your integrity believing that writers deserve payment.

    As a freelance writer I see so many sites taking on board free content, that it is almost seen as rude to ask for payment. Unfortunatley this is a challenge of the current situation and changing landscape of the internet and media in 2015 and beyond.

    Wishing you all the best and I’m sure this won’t be the last we see of you.


  • Reply March 23, 2015


    Oh ladies I am so sorry -you will be missed, I read you often on Twitter and recently subscribed as I admired you all so much. You are some of the best, most balanced, caring, interesting and fun ladies ever. Don’t care about the sub, do what you like with it, but please keep us informed if you collaborate elsewhere, – genuine love ( many of you have been around our lives a long time ) and good luck to all whatever you do next.

  • Reply March 23, 2015

    Carol Gibbons

    Sad news 🙁 I’ve looked forward to seeing The Hoopla in my inbox each day. Totally support your stand on paying for content. Will miss my daily dose of insightful writing & thinking women’s perspective xx

  • Reply March 23, 2015


    So sad we’re going to lose you – there’s NOTHING else like The Hoopla! Your irreverent take on politics and society plus the online conversation have been a highlight of my day.

    Also sad that after so much work on your part you’re having to shut up shop. Hate to think what it says about us grown up sisters that the advertisers aren’t there in big enough numbers to make it work. Shades of the old Refractory Girl.

    Hoping this is not really the end – if not a daily Hoopla, how about weekly or monthly …

  • Reply March 23, 2015

    Eva Cox

    sad news but keep in the loop, we need you!

  • Reply March 23, 2015


    Fabulous Wendy .. incredible Jane, and to all at The Hoopla, past and present. Thank you, and thank you again for providing such incisive commentary and analysis, a daily serving of cogent, topical stories, and for an always informed and informative read. I have long loved The Hoopla ..and then to appear on the pages with Heard It At The Hoopla! Wow! It has been a total joy to read, and as much a joy to write for this groundbreaking site. Kudos to all. You are incredible & remarkable.

  • Reply March 23, 2015


    Damn shame – for this was one of those places one could go to read something real, with heart and passion – by journo’s who understood the art of writing, and mastered it on a daily basis.

    As an online business, we fully understand the financial pressures you were under – but can we just say that your contributions to the flow of ideas will be sorely missed by many. Thank you to an incredible pool of exceptionally talented ladies!

  • Reply March 23, 2015

    Roger Hawcroft

    This is sad news but, as with all endings, I’m sure that there will also be new beginnings.

    I believe that you have inspired many and that the archive of material is, of itself, the proof that you achieved your aim. Whether or in what form you are able to continue, I am sure that there will be those who’ve learned from and been motivated by your venture who will continue your work.

    As a mere male, attempting to understand myself, my gender, the reality of feminism and what and how it is that men and women see differently, as well as what benefits us all in achieving an equitable society, I have appreciated the Hoopla. Some articles have incensed me, some have delighted me, all have enlightened me.

    Thank you for a wholly worthwhile, ethical, sometimes provocative but always well motivated and stimulating publication. Whatever the future holds, I wish you all the very best for it.

  • Reply March 23, 2015

    Val Schier

    Thank you so much for having a go, supporting women and giving us an alternative to the news limited view of the world. I have especially loved Tracey Spicer and Corinne and always read Monica Attard’s considered opinion. Would be great if a benefactor emerged to enable all the talented Hoopla writers to have an alternative platform. Thanks again.

  • Reply March 23, 2015


    Thank you Wendy and all those you mentioned and I am sure more. Hope to see you again in some other form in the future. It has been a great and insightful read for the past 4 years.

  • Reply March 23, 2015


    NO!!! Gutted ! As a writer/media type I really looked forward to my mid morning break for a different take on news and views across a range of relevant issues. I also loved the opportunity to be part of a rant free commentariat. Of course this was in response to articles that were well written, insightful, amusing and had enough crunch to make a point or pose a question. Thank you for giving us this space and creating this community that looks forward to your next venture. All the best !

  • Reply March 23, 2015


    Thank you. I have loved my daily hoopla and have laughed, cried and been challenged on too many occasions to list.

    I have watched as you tried to find ways to keep going, firstly with friends and then subscription models and admired your tenacity.

    Sad to see you go but again, thank you.

  • Reply March 23, 2015


    Well done ladies, you have built a wonderful brand & an intelligent voice for women. To see it unable to continue is an enditement on publishers/investors ability to see further than the short term & the power of Hoopla & it’s passionate followers. I await it’s reincarnation.

  • Reply March 23, 2015


    It’s all been said … but shit damn I am going to miss you each and every day … It’s been a courageous go warrior women, … I will be hoping you come back to us soon, we will be waiting ..Until then .. thank you ….

  • Reply March 23, 2015

    Karen glover

    You filled a niche that was missing ….the hoopla has been a magazine that held politicions accountable…profiled the ugliness that is often swept away in life as the subject may make you feel uncomfortable.
    Celebrate the achievements of women who often do not receive the accolades that they were so deserving Julia Gilliard.
    Finally , the exceptional Corrine and TrAcy!
    Will miss the team, thank you all

  • Reply March 23, 2015


    I add myself to the growing list of people who are sad to see you go.

    Goodbye, and thanks for all the enjoyment you have provided.

    My inbox will not be quite the same in future.

  • Reply March 23, 2015


    So sad…….am going to miss my daily dose of The Hoopla

  • Reply March 23, 2015


    I truly am saddened by this news. Your integrity, courage and grace in the words, actions, and values demonstrated above are another example of the greatness of Hoopla and the women behind it! Looking forward to your resurgence!

  • Reply March 23, 2015

    David Hague

    As a fellow publisher I can sympathize. Having just yesterday decided print was no longer working, despite readers preferring it, I have gone web only and crossing fingers and toes. The average person does not I believe realize the amount of work, blood, sweat and tears – and sacrifice – that needs to go into these ventures, so congratulations for lasting as long as you did.

  • Reply March 23, 2015

    Sue Donovan

    I am really pissed off that too few people who love your work were prepared to pay for a unique source of information and opinion. It’s such a pity that everyone expects to get online content for free. They will be sorry now that they didn’t fork out for the best read of the day.
    I wish there was a white knight–or dame–who would come to the rescue.

  • Reply March 23, 2015

    Kate Davy

    So sad to see you go, hope the next venture is soon and we will all get to see the wonderful work you all produce xxx

  • Reply March 23, 2015


    So sorry to read this and agree with all the positive feedback expressed above. We live in crazy times and the Hoopla voices helped make some sense of it all. You will be missed.

  • Reply March 23, 2015

    Terry Coleman

    Thank you so very much, you are all wonderful, talented women. It’s a shame I work in a warehouse in Western Sydney I could really do with a drink. Good Luck for the future but come back as you keep me sane. Cheers!

  • Reply March 23, 2015


    thank you Wendy & friends for providing a fun, feisty & unique media space. I liked it so much I took out an annual subscription… Which was/is about to expire anyway. Best wishes for whatever comes next!

  • Reply March 23, 2015


    I’m really sorry that it wasn’t possible to make this work in an environment that expects everything on the web to be free. I understand your principled stance, but you’ll be missed.

  • Reply March 23, 2015



  • Reply March 23, 2015

    Gerard McCulloch

    So sorry to hear this. Always a source of interesting and entertaining comment, and as one of those fortunate enough to have been invited to contribute along the way, I can say your commitment to paying contributors is only too rare and was much appreciated. Long may the circus continue in whatever form it takes.

  • Reply March 23, 2015

    Airdre Grant

    oh no! this has been GREAT! shall miss you !

  • Reply March 23, 2015

    Carole Snowdon

    Deeply sorry to see you go. I hope you resurface in a robust format to keep us well informed, and also with humour. Great work thus far, I am sure there will be more to come. Very best wishes for the next stage, whatever unfolds.

  • Reply March 23, 2015

    Gaye Wotherspoon


    Utterly gutted!! Special thanks for a fabulous read and for your amazing writers. I have subscribed from day one, and would gladly have paid more for your wonderful articles. So many magazines are so full of nothing these days, your Hoopla always gave me something to laugh/cry/think about. And I will miss the astrology predictions!! Always spot on. Please let us know when and where you will be returning. Hugs to you all.

  • Reply March 23, 2015

    Karyn Sanders

    This is awful news, and so sudden. You could have asked for donations?? Anyway, I will miss you!

  • Reply March 23, 2015


    No! Hoopla’s not gone…down maybe, but not out. We’ll see you in another form before long. This life-affirming platform can’t be kept down for long. For me – on the upside, I’ll have another few minutes in my day (it’s been compelling)! On the downside, I’ll miss yelling “YES!!!!!!!!” every day! Onya Girlies! Huge thanks to everyone involved.

  • Reply March 23, 2015

    Audrey Coupe

    Thank you to each and everyone of you and I wish you all the very best wishes today and for the future – you will be missed.

  • Reply March 23, 2015

    Fran Cusworth

    Devastated! I have loved the Hoopla, it has been so original and clever and personal. Thank you.

  • Reply March 23, 2015


    Bad news after so much good news. The Hoopla was always a great read.

  • Reply March 23, 2015

    Michael D Gorman

    I am truly sorry to hear you are to cease publication. Australia has far too little presence online and this is obviously a professional and well operated publication. However, I feel that a lot of entities such as yourselves do not investigate online marketing sufficiently, if more people were aware your existence there would be more commercial potential realized.
    Australia is a limited market, we all know this, our 20+ million population presents a real obstacle for business focusing on the Australian people. But, i know that a lot of online ventures do not make the most of their online presence, do not invest enough in marketing themselves and utilize search engine optimization properly – so their existence remains obscure. Marketing is absolutely essential for any online venture.

    • Reply March 23, 2015


      Regrettably, I’d never heard of Hoopla until I read about its closure in the Australian today. So I’d agree that the marketing was inadequate, and that’s coming from a non-stop internet user, and long-time feminist.

      • Reply March 24, 2015

        Sarah L

        I have been ill and saw the demise of the Hoopla on abc news. Devastated.

        I think my husband was surprised that I had been following a publication that was worthy of such notice! Can’t tell you how much I will miss the wonderful articles and links to other worthy opinion pieces with a feminist slant.

  • Reply March 23, 2015


    So sad to hear this news. Will miss your amazing articles and feminist voice. Let us know how we can help in the future to bring back The Hoopla into our lives…

  • Reply March 23, 2015


    Oh FFS (I learnt that from Wendy)! Not the Hoopla. My favorite break in the work day is to down tools and check out the latest news, views and Corrine’s blood pressure. I can’t tell you how many times you helped clarify a political issue I was finding confusing. However I do understand your reasons and admire your stance. I am always happy to pay for quality content. I hope we find you again in the not too distant future. Best wishes to everyone.

  • Reply March 23, 2015


    Incredibly disappointing news… my heart goes out to you guys. It must have been so hard. You should be very very proud. It was just terrific. Sad for your readers. Good for you staying true to your values. I hope you are able to find a way to come back that is financially viable. You will be greatly missed.

  • Reply March 23, 2015

    marjorie ward

    HOOPLA—intelligent, smart, wise, funny, and respected. When you rise again in whatever form, I’ll be there. Thank you.

  • Reply March 23, 2015


    I really admire your reasons, I’m pleased you paid people for their contributions. I’m so sorry to see you go. Thank you so much for the quality content, the humour, the passion and for taking positions on things that really matter. I hope that you can re-surface in the near future. Best wishes to you all.

  • Reply March 23, 2015


    What a shame! I will miss reading Meredith jaffe’s book recommendations on a Friday and all the other awesome content you provided.
    All the best xx

  • Reply March 23, 2015


    Can’t believe it – I gave up on the news(?!?!)papers ages ago, the tv news is no better. Hoopla was the one shining light for me. Am sitting here stunned and so sad. Thanks to all for an amazing time and for so many thought provoking, informative, moving, funny ….. times. Have been a very happy, long term subscriber and you will all be greatly missed. Hope to hear from you again in some way soon. Vx

  • Reply March 23, 2015


    So sorry to hear. I respect your integrity – so hard to find these days online.
    Wishing you all the best in future endeavours.

  • Reply March 23, 2015


    Such desperately sad news.
    Whatever the “new paradigm” is for a sustainable digital media,
    I just wish it would hurry up and become apparent.
    The loss of financial support for all these excellent writers on The Hoopla is a bloody tragedy
    and I’m really at a loss to think just how a new model could work.
    But onya for giving it a red hot go Wendy & co.

  • Reply March 23, 2015


    Nooooooooooooooooooooooooooooooooooooooooooo words!! I’m one who has largely moved away from big media, prizing the insights and opinions expressed here, a woman-accepting supporting space. I’m truly grieved this has come to pass. Thank you ALL for your wit and wisdom, you’ve made a huge difference to this little Qlder.

  • Reply March 23, 2015


    No NO No, another goodie bites the dust – you’ll be back – you have to be, you’ve provided us all such a wonderful little beautie to look forward to daily. Feel sure you will be back soon. Good luck in sourcing what it is you need to inspire, infuriate, amuse, educate and excite us all again – asap!

  • Reply March 23, 2015


    Adding my grief to the list. Your site is/was such a refreshing change – thank you for creating a space where women’s views were front and centre. You will be missed.

  • Reply March 23, 2015


    oh no! another one bites the dust!
    intelligent, witty women having their say!
    hopefully something else will come out of it!
    thanking you all! … loved it! m:)X

  • Reply March 23, 2015


    To say I’m devastated is an understatement!!! But totally understand your dilemma. So a HUGE thank you to the management team, writers, and supporters who’ve made it possible for the last few years. I’ll be watching out for the next development..hopefully not too far away. In the meantime I’ll follow my fave writers ..cheers, Veritym

  • Reply March 23, 2015

    Iain Macpherson

    Well, I am sad and disappointed.

    I am one of those left-of-centre males that traditional media doesn’t speak to or for. I subscribed as I am the paid half of this marriage and my wife is the full-time student.

    I loved (most of) the articles that showed the different perspectives not seen in other media. To see Corinne’, Monica’s, Wendy’s and Tracy’s clever articles was well worth the relatively low cost. I always looked forward to what might be highlighted in my daily Hoopla e-mail and I have a fair bit to say in “letters” and comments (as I do in other places that I read and/or subscribe).

    My best wishes that you can return bigger and brighter with something for non-conservative adult readers.


  • Reply March 23, 2015


    What a sad turn of events. Thankyou for the dedicated, consistently clever and informative daily articles you never ceased to provide!! I was so happy when you arrived… sorry to see you leave; however, completely understand the realities you face. I hope, one day, to see you back in another guise, but never losing sight of all that you represent in the media. Legends all.

  • Reply March 23, 2015


    This is very sad news to me because I just adore this site and feel lucky I found it. You guys are all just amazing women and some of the articles I have read here have stayed with me, they have resonated. Thank you. Good luck xxxx

  • Reply March 23, 2015


    Very disappointed that we will not have the pleasure of your company from now on – The Hoopla has been a source of enjoyment, humour, emotion and challenge with the varied articles and comments in response. A very interesting group of writers whom we hope will continue to challenge the community and politicians to think outside the square and above the bottom line, to take responsibility for their actions in the community space and most of all, to delight readers with their insight and individual viewpoint. Hopefully, you will all be back in a similar space sooner rather than later – please keep us informed of future plans.

  • Reply March 23, 2015

    Beth Muller

    Can’t type ! Tears !!!!
    You have made an old girl, 75, very inspired with all your wonderful articles.
    I’ve 2 adopted kids but I would love to add Wendy,Corinne, Tracey & all the other wonderful writers.
    I wish you all the best but surely there is a huge group of people who could invest in Australia’s future by refinancing “Hoopla” to continue this important VOICE in the future.
    xxxx Beth

  • Reply March 23, 2015

    Sue Steedman

    Congrats for having the guts to know when to fold ’em. And having the integrity to value good writing enough to know its’ worth. We will miss you till you pop up again in your next incarnation. Thanks.

  • Reply March 23, 2015

    Rachel Morse

    Thank you so much for all the articles, thoughts, ideas and memories. But I want them to continue forever and ever… (sigh). If you find a way to continue on, please let us all know x

  • Reply March 23, 2015


    Everyone in the previous comments has expressed how I feel so I’ll just say that freeing up a spot on my bookmarks bar is the only positive in this. Perhaps I can pop a “watch this space” or “to be continued” marker in there. So many times every day I’ve clicked on that bookmark – perfect for a bit of downtime – and I’ve read every article several times. Many thanks for your intelligent, insightful and often hilarious pieces. I’m going to miss you so much.

  • Reply March 23, 2015


    Who am I going to quote each day NOW !! Many of my friends now read Hoopla because I have mentioned your brilliant articles again and again. You have given me a forum to vent some of my own views. I wish you all a well earned break and hope Hoopla is able to reincarnate into something equally brilliant and more financially viable. Thank you sincerely for all the thought provoking articles written with honesty, integrity and humour.

  • Reply March 23, 2015


    So sad to read this, because I’ll miss you gals. Good luck with whatever comes next. xxx

  • Reply March 23, 2015


    So sad but happy too, Well played ladies, hats off, we bow to youse all.

  • Reply March 23, 2015


    Ditto for all above, what a breath of fresh air this site has been. You have left some significant footprints for others to follow in, not a bad legacy huh?

  • Reply March 23, 2015

    di rowling

    Thank you thank you thank you ladies! So sad to see you go, and fervently hope to see you in another incarnation soon! You’ve been an inspiration 🙂 xx

  • Reply March 23, 2015

    Judy Frazer

    Me too. Will absolutely miss youse! Incisive, wry, angry, mocking, probing, funny, and everything good commentary can be. Please come back in another shape.

  • Reply March 23, 2015

    Nicki Vance

    Very sad to read this news but thanks to you, your team and all the writers for the wonderful articles full of wisdom, humour, truth and challenge. I remain optimistic that you will find a way to reincarnate and if this means through increased cost of subscriptions then so be it. Best wishes.

  • Reply March 23, 2015


    Today, I have had a heavy heart.

    Thank you Wendy, Jane, Deanne, Cass, Caroline, Lucy, Kath, et al, for creating something special. It was a privilege to share the page with so many extraordinary writers, broadcasters and commentators.

    And a massive mwah to the hearty Hooplarians! What a wonderful group of women, and men. You have given us unwavering support. Thank you for that priceless gift. xxx

  • Reply March 23, 2015



  • Reply March 23, 2015


    Say it isn’t so! It has been so wonderful to know I wasn’t the last feminist standing who could share our history and to enjoy a woman centred take on news and current affairs sprinkled with a wicked vein of humour. Crowd sourcing? Higher subs? IPO? Thank you to you all for your great work and the wonderful modern take on stripes and hoopla of the 70’s. Farewell with real sadness until we meet again xxx

  • Reply March 23, 2015


    This is such disappointing news! I’ve long loved what you do and how you deliver it. It’s the first time I’ve felt represented consistently by the media. I am so very sad to see this end. Thank you for everything. And for your unwavering commitment to admirable values. Please come back, in whatever guise works, soon. You’ll be missed, daily. Gutted.

  • Reply March 23, 2015

    Will Marshall

    Oh dear!!:( hope to hear from you soon!:)

  • Reply March 23, 2015


    This is truly sad news – I found The Hoopla when I was trawling for truly independent news media.

    I really enjoyed reading just about all the opinion pieces and articles – and your reader’s comments also. In a year of complete political disillusionment (with the people that voted this government into office) I found voices that echoed my concerns. It’s good to know we are not alone.

    There is not enough like The Hoopla around – I hope you come back in some form or another. Please keep us posted…

  • Reply March 23, 2015

    Sandy Gandhi

    Commiserations, many thanks and Namaste Memsahibs!

    Sandy Gandhi xoxo

  • Reply March 23, 2015

    Jane Coyke

    A sad day for you wonderful folks and for women’s voice. I have recommended your site to so many friends and family, clearly I needed to be louder!

    I understand and respect your philosophy and I hope that you can indeed resurrect Hoopla into a form that still holds with your journalistic and social ideals.

    I do not know what I will do without my daily Hoopla hit.

    Thanks for the ride gals and good luck in your next endeavour.

  • Reply March 23, 2015

    John Mackay

    Wendy et al,
    Please be sure to let me know when you re-surface in another guise.
    John M

  • Reply March 23, 2015


    Bugger. I was a bit slow to read the Hoopla today. Maybe I took you for granted? A daily thing. Heard the closure news on radio national in an interview between Patricia and Wendy this evening.

    Anyhoo, there have been tears since then.

    The poet gets a knock
    a struggling contact
    a simple encouragement
    an engaging affront
    a sheesh
    she goes good-bye
    fat rendering
    a compromise.

    All the best Wendy and crew. I shall miss the Hoopla and the hope in this crowd.xx

  • Reply March 24, 2015


    You challenged me, kept me grounded, kept me honest made me think.
    An amazing group of professional women.
    Thank you

  • Reply March 24, 2015


    Dear Wendy and Jane,
    Thank you so much for bringing humour, common sense and a whole lotta love to the day. Will miss you heaps. K

  • Reply March 24, 2015

    SUE M

    Devastated! I will miss my daily “hit” of The Hoopla. Was happy to pay an annual subscription two years ago, and flabbergasted and delighted when you gave me a free sub. This past year. Enjoyed all the articles- ESP. Wendy, Monica Attard, Corine, etc- and enjoyed reading the comments of other readers, and being able to have my say. Please let us know as soon as you are able to return, and don’t be afraid to name your price.

  • Reply March 24, 2015

    SUE M

    When I paid you $75 two years ago, that was really for six

  • Reply March 24, 2015

    SUE M

    I would have given you another $75 six months later, but you kindly gave
    Me a year’s subscription.

  • Reply March 24, 2015


    What a sad loss.

    I will miss your wit, intelligence , humor.

    You have informed, entertained, and created something very special .

    You will leave a void in our lives.

  • Reply March 24, 2015


    I’ve really enjoyed your fresh take on things especially Corinne Grant. Sorry I didn’t subscribe. Was thinking about it. I guess there’s too much free on the net.

    Suggestion : maybe if I’d had to subscribe to read whole articles ?

  • Reply March 24, 2015


    Will miss the great writing and insights that The Hoopla offered. It was the only site that I subscribed to as it was worth every cent. Thanks to all the contributors – was going to add “particularly to” …. but realised I would then be naming just about everyone as my list of favourites grew!!! Good luck for your next project.

  • Reply March 24, 2015


    Oh no…. 🙁
    Can we crowdfund the hoopla?? And turn it into a monthly publication instead?? Anything to see the hoopla stay alive xxx

  • Reply March 24, 2015

    Liz McGuire

    So sorry to see such a wonderful thing end. I have loved reading the wit, spirit and perspective the Hoopla has brought for the last four years. Thanks for all the hard work and chutzpah!

  • Reply March 24, 2015


    Noooo! That’s terrible news. My girlfriend was an avid reader and was so disappointed that I had to write and let you know. I asked her if she was paying to read and she said no, so that contributes to the problem. I guess marketing could help but you need deep pockets to market properly.

    Sadly missed and we hope you find something soon as your talents and style are very engaging!

  • Reply March 24, 2015

    Carol Coyle

    I’m afraid to say that I paid for a year and only got 6 weeks.
    It was great stuff but very expensive

    • Reply March 24, 2015


      I too paid for a year Carol but am very proud to say maybe that meant another day or so of reading the wonderful Hoopla. It will be sorely missed and what a fantastic achievement Wendy & Co.

  • Reply March 24, 2015

    Deborah Singerman

    Very sad to hear of your demise – it is a sad loss for journalism and writing and of you and your contributors’ perspectives.. The story in the Australian’s Monday media section, Websites finally catching on to smart women , was particulary galling.

  • Reply March 24, 2015


    sorry to hear you’re closing up shop. good luck in the future. I hope we still hear your voices somewhere online

  • Reply March 24, 2015

    sue elliott

    Shit shit shit! What a shame. Ta for all you have done Girls.

    Someone mentioned crowdfunding. I am not sure how that works, but I like the sound of it.

    Good luck Girls.

  • Reply March 24, 2015


    It was great while it lasted. Wish I had found you sooner. I became a subscriber and it was worth every penny. Would have resubscribed. Enjoyed the commentary as well. A safe place for women to express views isn’t so common you can be dismissed with a wave. I applaud your efforts on our behalf – the women of Australia. Good luck. I know you’ll keep on. My very best.

  • Reply March 24, 2015


    Really sorry to see you go. The internet is such a tricky medium, and as others have pointed out, there’s so much free content out there. But not much as good as yours.

    I know I’m old fashioned here, but I prefer print and would love to have read you in that format. Despite the glut of women’s magazines, there’s not one that fills the slot that you were providing.

    Thank you, and good luck in your future ventures. I will miss you!

  • Reply March 24, 2015


    Thank you all for your amazing work cross past four tears.
    Go well!

  • Reply March 25, 2015

    Rick Mecklenburgh

    Sorry my earlier comment was possibly too critical of the Captain and his crew. But cannot let the moment go without a real THANK YOU on the record.

    Please just say you are having a holiday, and if you need more subscriptions, count me in!

    Thank you to all the magnificent contributors, for your fearless handling of every issue and for the right amount of levity.

    you will be missed by so many.

  • Reply March 25, 2015


    bugger bugger bugger

    the thinking womans mumma mia…( runs away)

    hugs Wendy and Team

  • Reply March 25, 2015


    How about Arriana Huffington pick up the pieces financially where you guys need some more resources to continue the journey…..

    as the song goes…please don’t go…don’t gooooo!

  • Reply March 25, 2015

    Kay Nicol

    Devastated and saddened but completely understand. Thank you for your courage and brilliance in creating a forum for smart with heart women in this country. You are an inspiration. May you know how much better you made my life. Love to you all.

  • Reply March 26, 2015

    Terry Aulich

    Don’t go but come back again

  • Reply March 26, 2015


    No, No, NO, NO!! don’t know whether to be sad, or just bloody angry, good luck to you all and please keep up the commentary in any way you can

  • Reply March 26, 2015


    You have been my regular source of commentary, and I am devastated that you are unable to continue. I have supported you from the beginning, believing as you do that our finest journalists deserve to be paid (& properly!).

    Please keep your subscribers’ details and keep us posted of your future endeavours. I look forward to seeing where you talented women will go next.

    God bless (although I know that’s not terribly fashionable).

  • Reply March 29, 2015


    Noooooooooooooooooooo…… please don’t go 🙁 I will miss you Hoopla hope it is not forever. Good luck to all concerned and thanks for the stories. All the best X

  • Reply March 29, 2015


    Wendy, your Hoopla site has been an inspiration for our young girls – who found it just as informative for them as Birdee. It’s also been a great education for their Dad – who will also miss this site, especially getting to slam the ‘Johnos’ of this world. We have collectively decided not to accept any refund for our annual subscription, hopefully to help your wonderful team. All The Best…..

  • Reply March 30, 2015

    Benison O'Reilly

    So sorry to (belatedly) hear this! Thank you for giving me an occasional soapbox for my opinions. We will miss you all dreadfully. xxx

  • Reply April 2, 2015


    Such upsetting news. This is the only online thing I have ever subscribed to. I struggled to find the money to do so too but for me it has been worth every cent.

    I’ve loved the Hoopla. Quality journalism at its finest. It gave me hope that Australia does have real journalists still.

  • Reply April 18, 2015


    Sorry and amazed to hear of your passing … for now! Surely there’s got to be a way of financing something so good! There’s so much support out there and love for what you do, and there’s obviously a gap in the market place. Let us know how we can help. xx

  • Reply May 7, 2015

    Tomas P.

    I cannot believe I came to the Hoopla for my regular hour of procrastination and seriously fun social commentary and discover the terrible news. If I wanted terrible news I would have gone to the 9news website.

    I wish you all the best, hope you do find a way to reincarnate and regret never have become a paid subscriber.

  • Reply May 12, 2015

    Robyn Tweedie

    I’m very sad to read this news, but had wondered what was going on. Thank you all for your amazing commitment, and giving readers quality news and stories of interest. Something you should be very proud of. Good luck with future plans!

  • Reply October 7, 2015


    …But I just found you…

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