THE IMPULSE BUY
Sometimes you can get lucky. The question is whether you can act fast enough to turn that luck into – what? – destiny?
When this Rick Owens jacket came through on the weekly new-arrivals email from The Outnet, when I saw that there was one in a size 36 and that the price was reasonable, I had approximately 8.4 seconds to add to cart.
That was two years ago and never for one moment have I regretted this “impulse buy”.
I really believe that if you see something you truly love (and you can afford it), it’s always best to buy. Shopping for an occasion (a wedding, a major birthday) or trying to find something to fit an exacting brief can only lead to hours of frustration. Had I woken up one day and decided: “I really need a great-fitting leather jacket. Oh, and it must be bronze” – well, I’d say the future of newspapers had a better shot at success.

Doing: hearing about Jurlique’s major brand relaunch at a beautiful lunch at the MCA; interviewing Nars global make-up artist James Boehmer about the company’s new make-up collection, coming soon to Mecca Cosmetica; attending a cocktail party for James in the evening.
Wearing: Rick Owens leather jacket; Carven cardigan; Country Road dress; Ralph Lauren heels.
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*Michelle Bateman is a freelance writer and editor who blogs about fashion, beauty and the arts on The Modernity Project, as well as contributing to Australian Vogue, Women’s Health, Harper’s Bazaar and Emporium, among other titles. When not testing new lipsticks (and the occasional gloss), she can be found rearranging her wardrobe in a perpetual quest for more space. This season, she is enjoying mixing patterns and clashing colours; she has always been a sucker for a good leopard print.
2 Responses to this article
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Emma July 21, 2012
So true Michelle. I have a somewhat strategic approach to the impulse buy. I keep a list (actually a Powerpoint slide with pics) of the things I need to add to my wardrobe so that when I see something that fits the bill I can grab it. I also have a rule for those ‘lust have’ items not on my list – it must go with at least 3 other things already in my wardrobe or I put down the mouse and step away from the keyboard. i’ve found this hugely helpful in avoiding the “what was I thinking?” impulse purchases.
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Michelle @ The Modernity Project July 22, 2012
This sounds like my kind of Powerpoint, Emma! Having a shopping list is one of the best ways to avoid buyer’s remorse and it’s clever of you to use one to guide even on-the-spot purchases. Sounds like you’ve got impulse shopping sorted!
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