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HOOPLA PAYWALL: SEE YOU ON THE OTHER SIDE

After almost three years of operation as a free news and opinion website offering original content daily, The Hoopla is introducing a subscription model.

On April 7 a new-look (it’s gorgeous!) Hoopla will re-launch, and on April 14 we will introduce accessible and modestly priced subscriptions – from a new, innovative 99c Day Pass and monthly options to a $75-per-year subscription.

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CEO of We Magazines (publisher of The Hoopla and Birdee) Ms. Jane Waterhouse said the changes reflect the commercial reality for an independently-owned publishing house in a crowded market.

“The brutal fact is that we can no longer survive on advertising alone. We considered a raft of alternatives: including publishing less frequently; reducing our roster of paid writers; or reproducing cheaper, syndicated content.

“But we know that, as all online entities seek ways to make their sites pay their way, The Hoopla readers adore our original, fearless, independent articles and our unique point of view.

“People are constantly telling us how much they love The Hoopla and our quirky mix of stories – our brave writers, humour and lively conversations.

“Since The Hoopla began in July 2011 we are proud to have published more than 5,000 original articles by some 300 Australian writers. And over 150,000 comments later – and with our readership and comment numbers still growing – we know we have hit a nerve.

“Australians want smart, sassy, independent content and now we are asking them to pay for The Hoopla. We’d like to think we are valued, and even more than that, relied upon, for a different perspective.

Editor-in-Chief, Ms.Wendy Harmer, who co-founded The Hoopla with Jane Waterhouse, said: “We have always considered our readers to be our employers at The Hoopla – we work for them first, second, and third.

“We do love our advertisers, but we wish there were more of them who recognise that our readers, as a legion of mature women (and men) in charge of household or singles’ budgets have money to spend! And not all of them want to buy funeral insurance.

“I won’t bore you will that old comparison that a Hoopla subscription will cost less than a cup of coffee a day…. blah, blah! (BTW. I prefer tea.)

“Instead I’ll bore you with the notion that we will cost less than parking your car…for an hour… in Geelong. (One hour costs $1 at Westfield. Was there just recently.)

“Jane and I, and our fearless investors (Deanne Weir and Cass O’Connor), have put our heart, souls and money into this venture, and our readers have rewarded us with incredible, passionate loyalty.

“I do so hope that those who love and value what The Hoopla brings to the national conversation will see us grow and continue to employ more local writers and journalists.

“See you on the other side!”

The subscription program is:

  • The Day Pass – 24 hours on the site for just 99 cents.
  • The Monthly – just $9.99.
  • The Quarterly – just $29.99.
  • The Yearly – just $75 one off (usually $120 -35% discount up until May 11)

Watch the We Magazines management team discuss the changes afoot here:

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163 Comments

  • Reply April 2, 2014

    j4gypsy

    Wow. And thank you for the 24 hr sub and the monthly sub. That’s brilliant. Will tell you why a bit later :-) Am willing to bet this is a paywall model that’s going to re-appear in the competition!

    Congrats guys and thanks again. Jan

    • Reply April 3, 2014

      Shirley Marsh

      Thank you for a great publication and some really refreshing and hilarious commentary. I quite understand the need for reverting to subscriptions, and if I can see my way clear to subscribing, I certainly will. However, a pensioner’s budget only stretches so far; and I don’t think I could bear to cut one of my four charities loose! Perhaps you could consider not putting Corinne behind the wall? All the best!

      • Reply April 13, 2014

        Lisa

        Is there a way that those of us who work full time to subsidise the pensioners? ie have a pensioner rate and have a full fee rate?

  • Reply April 2, 2014

    sue bell

    So, how do we pay, can you give details now? .Guess the car service already two years overdue will have to wait, but if I can’t do without a daily pot of tea I have to admit I can’t do without thehoopla

    • Reply April 4, 2014

      Jane Waterhouse

      Thanks Sue, you will be able to subscribe from Monday onwards but keep in mind the first week all the content is free to everyone so you don’t really need to subscribe until the end of next week. Thanks for your support.

  • Reply April 2, 2014

    Pam Harrison

    I’m in.

  • Reply April 2, 2014

    Johnsie

    Where do I sign?

    • Reply April 2, 2014

      Wendy Harmer

      Hah! Johnsie, you classic! Stay tuned !!

    • Reply April 3, 2014

      Mark de Teliga

      How do I sign up and pay?

  • Reply April 2, 2014

    Susan

    If I pay double can we have more Corrinne?

  • Reply April 2, 2014

    Walabytrack (Ray & Margaret)

    does that yearly Subscription cover my wife and Myself Wendy ? We have an IPad each.

  • Reply April 2, 2014

    Wondering

    Not much incentive to commit for a longer period of time, Hoopla. Monthly fee is the same as quarterly which is the same as yearly (once your discount period is finished). I would have thought you would have given some discount to those who give you so much money straight up. At this rate schedule I will probably only do the daily option and limit myself to catching up on Hoopla news every few days to ensure I don’t spend more than $10 a month.

    • Reply April 4, 2014

      Jane Waterhouse

      Sounds like a good plan. Thank you Wondering.

  • Reply April 2, 2014

    cacsense

    Happy to subscribe – but do agree there should be a little incentive for the yearly subscription. I wouldn’t care if it was a discount or access to special offers – but a little recognition for long term fidelity would be nice!!

    • Reply April 2, 2014

      Wendy Harmer

      Keep your suggestions/feedback coming!
      This is as new for us as it is for you.
      Be assured we are reading your comments, talking about them and seeing how we can make it all easier/ fairer/ funner. wx

      • Reply April 3, 2014

        Shirley Green

        It is irritating and supermarket style nonsense to have a price of 99 cents. Why not a $1.00 because that’s what it really is?

        I expect the 99 cents might be manageable for single pensioners who are struggling to survive but any new charge or increased charge is difficult for low-income earners or welfare recipients. It is hoped you appreciate that The Hoopla brings a certain sense of inclusivity into the lives of people who are, simply put, poor. As you must know, this government is making the lives of low income workers and welfare recipients more difficult.

        As well, it is hoped that you appreciate many of your readers advertise The Hoopla through Twitter. I always include a quote from an article that I enjoyed and see it as a way of returning the favor for being able to access The Hoopla.

        • Reply April 10, 2014

          Annie Also

          I am with you on this Shirley. I thought it was just me.

      • Reply April 15, 2014

        Annie Pink

        Such sad news for me. As much as I would love to pay I just do not have the spare cents or dollars.

  • Reply April 2, 2014

    Lynda

    Happy to pay for such high quality, independent, opinion and analysis ( I also enjoy the humour and piss taking! ). The Hoopla rocks!!!! How do I sign up for a yearly subscription? thank you Lady Harmer of Hooplaland.

  • Reply April 2, 2014

    RhodaD

    I’m in. The yearly sub for me Hoping for payment options though because I don’t do paypal.

    Best of luck with this. You deserve it. Great site. Love it.

    • Reply April 4, 2014

      Jane Waterhouse

      Thank you for your support Rhoda. No! It’s not Paypal… I also hate it.

  • Reply April 2, 2014

    Jade Wisely

    Happy to pay for such great quality. And live knowing that you pay your wonderful contributors accordingly. Keep up the wonderful work.

  • Reply April 2, 2014

    hms

    I’m sorry but I won’t pay. As much as I love coming to this site (it’s a favourite on my toolbar), at the moment there are plenty of free alternatives. I wish you well.

    • Reply April 4, 2014

      Jane Waterhouse

      Sorry to lose you hms, we will miss you.

  • Reply April 2, 2014

    grooviechickie

    Will you pay new and/or freelance writers, to give opportunities to new voices? *pins hopes on a yes

    Because I need somewhere new to write, somewhere that understands my oddity and angst, and accepts opinionated whinging. :)

  • Reply April 2, 2014

    Lucy

    At first I did check the date to see if this was an April fool joke.

    Can you please extend the yearly option until end of May. I’m on a low income and have to plan these things and save.

    • Reply April 4, 2014

      Jane Waterhouse

      Lucy, we absolutely can.

  • Reply April 2, 2014

    Tweetheart

    I’d like a sneak peek at what and how much I’ll get for a subscription. At the moment the site is very quiet on weekends and two- three articles per day. I pop in and pick and choose alongside a lot of other news Sites. I’d have to know there was going to be a lot more content available on the Hoopla if I was gonna be a-payin’.

  • Reply April 2, 2014

    annem

    I agree with those who think there should be more incentive to sign on for a year.

  • Reply April 2, 2014

    Sam cannon

    Will probably go the yearly subscription but would love to see some women’s sport stuff highlighted. Anything would be great but interviews with some of the lesser known sporting stars (the Matildas come to mind). Does anyone know that the 2019 women’s World Cup is coming up and the FFA hasn’t even put in an expression of interest! We bid for the men’s and we are ranked 79th but don’t bid when the women are ranked 10th!
    This is the sort of thing I’d like written about.

  • Reply April 2, 2014

    Anne

    Good on you! I can see that I would likely be a day subscriber, probably clicking on a link that looked interesting thru Wendy’s tweets. I would need to avoid any days that feature astrology though! (The only thing on Hoopla I won’t read and wouldn’t support with my money on principle). I think you are terrific, and your writers are great.

  • Reply April 2, 2014

    jg

    I’m with hms. It’s a shame.
    Have fun.

  • Reply April 2, 2014

    storyteller

    I’m in, but agree that there should be a financial incentive for the 12 month sub.

  • Reply April 2, 2014

    Lou

    Happy to pay for good content. Let’s hope those who choose not to subscribe don’t waste their money on trashy mags at the supermarket…

    • Reply April 3, 2014

      Shirley Green

      That’s really a very demeaning remark and quite unkind.There are people who have to strictly budget for their survival.

    • Reply April 10, 2014

      Annie Also

      What an awful presumption. Have not bought a magazine ( trashy or otherwise) for 25 years! It is enough to keep paying for our internet connection now vital for we in the country area to pay our bills and now can access Medicare and Centrelink online.
      I don’t think you have any idea!

  • Reply April 3, 2014

    gogirl

    Yeah, I’m out – but I wish you well and hope you go from strength to strength

    @ Lou – a touch condescending and unnecessary

    • Reply April 4, 2014

      Jane Waterhouse

      Thanks for all you have given to the community gogirl. We will miss you too!

  • Reply April 3, 2014

    Finnola

    What a great idea! Yes there are many ‘free’ sites. Millions in fact. However, I fully support the fact that you pay your writers, and who write with a thought pattern!
    I actually want to suggest a radical thought! Or a reverse one.
    What about a magazine? Best of etc. Not a big glosso, but just a simple print-out, bound and in my mail – (not email, but real mail).
    After years of hunched over screens I have re-discovered the joy of reading a magazine again. No endless printing out, squinting on, or missing bits. But finding good content is so hard.
    Old School might be new school again.
    We can only absorb so much, and ‘skimming’ is not the same as ‘reading.’
    I would PAY to read ‘Hoopla in the real’! And I’ll come and staple …

  • Reply April 3, 2014

    Dramaqueen75

    My life has become majorly hectic in the last 2.5 years since I first started to read the Hoopla. These days I only check in about once a week instead of once a day. I am very unlikely to pay for an ongoing subscription as I am not a regular user; I dip in and out of here and any other number of sites or articles that come up on my twitter and zite feed.
    So I am unsure how this will impact me and what my future behaviours will be. Maybe I will pay a daily rate to dip in every now and again to catch up on my favourite contributors
    I fear I am lazy and fickle though and may not be back as often as I am now.
    I am not trying to put a dampener on your efforts as you have been delivering an excellent product with advertising that has not been too intrusive and not too many cringe worthy sponsored posts. I am also very supportive of the Hoopla because you pay your contributors and don’t seem to exploit intern and new writers in the way of other sites that I won’t mention and won’t read these days either.
    So, good luck team Hoopla and I hope to support you and will when I have the time and something comes up in my feed that I am interested in enough to pay a daily rate for.
    I hope that happens often.

    The big advantage of this move might be that the stirrers and trolls will keep away- that would be great! I welcome intelligent debate and difference of opinion but not when it becomes snarky.

    Good luck

    • Reply April 4, 2014

      Jane Waterhouse

      Dramaqueen75, you have also been a great member of our community right from the early days. Thank you and I hope we can entice you back on some days!

  • Reply April 3, 2014

    ziggy

    Thank you very much for your offer of a free subscription. I think $75 per year is generous for a year, if we are to pay top journalists. I enjoy The Hoopla- it definitely strikes a chord with me, the serious articles and “the taking of the piss”. And the opportunity to add one’s own two penneth worth is very satisfying!

  • Reply April 3, 2014

    Aileen

    I do hope there’ll be a way to do gift subscriptions … what a beautiful gift that would make, and very environmentally responsible. In my workplace in November each year we start sharing environmentally friendly gift ideas with each other, as well as ideas for those difficult to buy for people who have everything. Some Hoopla subs will be on my Chrissy list this year for sure!

  • Reply April 3, 2014

    psquared

    Well, it’s been fun kids but this pensioner won’t be keeping you company on your new adventure.

    @ Lou – way to turn on those who make different choices than yourself.

    @ dramaqueen75 – it would be lovely to think that might be the case and certainly those trolls of limited means will be filtered out but it’ll do nothing to dissuade the pro’s.

    All the best folks, I’m going to miss Wendy’s and Corrine’s contributions in particular. Cheers!

    • Reply April 4, 2014

      Jane Waterhouse

      psquared, we will miss you too. The commercial realities of paying our bills is one I am sure you can understand. Thanks for your support, I always enjoy reading your comments.

  • Reply April 3, 2014

    Carley

    I’m a casual reader as well and I can’t help being a little concerned. But it’s the first paywall I’ve even considered climbing, so kudos for that.

    Does it mean Hoopla will be ad free?

    I wouldn’t consider a long term sub, as there is a lot of content I have no interest in, but the good stuff is good enough to tempt me for a daily pass every now and then.

    And the people being rude about it need to recognise the reality of the Internet: it is difficult to make people pay for something they can get for free elsewhere.

  • Reply April 3, 2014

    Carol A

    Fair enough. I’ll subscribe.

  • Reply April 3, 2014

    Louise

    I like your tiered approach. I don’t read you every day but the days I do want to pop in I can for a dollar.

    What would really get me to subscribe is the app?
    How far is that?

  • Reply April 3, 2014

    Vivian

    Hi Hoopla,
    I am I suppose a regular reader, but as a single person on a very modest income with multiple outgoings (just a normal person really!) I just can’t justify paying. I did the exact same thing with Fairfax when they introduced paid readership, and while it takes some adjustment, you get used to it.
    I love Corrine’s articles, as well as Tracey’s and I will sorely miss The Hoopla, but my tight budget just can’t allow frivolous spending like a dollar a day for two or three 5 min articles.
    However – please don’t take my departure as any reasoning that your writers don’t deserve a decent payment. I’ll enjoy my last few articles, but unfortunately won’t see you on the other side.
    Thanks though, it’s been great!

    • Reply April 4, 2014

      Jane Waterhouse

      Vivian, thank you for your kind words, we will miss you too.

  • Reply April 3, 2014

    James

    Happy to pay for things I enjoy. No doubt there will be some shrinkage in viewers but have to support alternative view especially if I disagree with them.

    I hope you are able to get writers with a range of views rather than ones that are very predictable for any given topic.

    You know like Peter Reith in the Age commenting on how Tony Abbott’s going so far, turns out he thinks they are doing a good job – who would have thunk it!

    Or getting Heken Caldicott to write an opinion price on nuclear power – kind of know where she’d be likely to go with that one.

    Thoughtful, thought provoking – happy to pay for that and appreciate the annual discount.

    The only show stopper for me is I don’t do Paypal, so please other options!

  • Reply April 3, 2014

    Jack Dempsey

    I’ll pay double

    • Reply April 4, 2014

      Jane Waterhouse

      THANK YOU JACK!!

  • Reply April 3, 2014

    Heidi R

    Here in Hobart, parking’s free for the first hour and a half. Does that mean we get the first 18 months of Hoopla free?

  • Reply April 3, 2014

    Deb

    I’ve been paying the Hoopla since the first call for help went out last year. I didn’t want the site to close and I thought it was worth paying for the great content.

    I love the site. I’ll be going to live in the UK for 2 years in a couple of weeks and knowing I can keep up to date with Oz news and information is wonderful for me.

  • Reply April 3, 2014

    Alistair

    Fantastic news. I’m in.

  • Reply April 3, 2014

    Georgia

    Sorry. I won’t be paying. I don’t think it is the right business model for you. Your articles are generally opinion pieces, no in depth research. I think two people could easily cover the quantity of blogs you put out. I don’t imagine the Age is doing too well with their subscriptions but maybe they are. I believe that the internet is by the people for the people and trying to make money off the people is the wrong way to go about making money. Donations, maybe. Advertising? If you can’t get enough of it you are either not working hard enough on it, have too many costs or you are going to the wrong businesses.
    I want you to be successful. I love the women heavy approach but you are falling into the employing friends trap I sense. Hoopla is pretty tame. But I wish you all the best. I will look at what free stuff you allow, sometimes. The best thing is Wendy. I wish she would write more stuff.

  • Reply April 3, 2014

    Peta

    I will pay as I think it is important to pay the writers and hopefully this will broaden the scope of writers who contribute. This said I think it would be great to give a pensioner discount and keep $75 for a yearly subscription as you need to have a price point difference between each subscription choice. Its a smart move and I hope people support the change.

  • Reply April 3, 2014

    Glenco

    I understand the need to charge and I have enjoyed reading & commenting on your articles. Thankyou for that, but as a pensioner on a very tight budget I have to say “Good bye,” as I’m sure many of your older readers will have to do too. Best of luck with your new adventure.

    • Reply April 4, 2014

      Jane Waterhouse

      Glenco, thank you for all you have given to the community.

  • Reply April 3, 2014

    Lala

    I really appreciate the writers at Hoopla and love many of the articles. If I were able to pay I would. However, I’m a full time student, part time freelance writer, single mum of a child with PTSD, about to get hit by yet more government cuts aimed at single mums. Probably that will be it for me.

    I’d love to see a concession option. Still, I am glad to see options for non-mainstream writers and it gives me something to aspire to. Good luck.

    • Reply April 4, 2014

      Jane Waterhouse

      Lala, thank you for your patronage and if we could continue publishing quality journalism for free we would. As a single mum I have a vague understanding of your life pressures and stress levels. Thank you for being part of the community.

  • Reply April 3, 2014

    Danielle

    I’m a dedicated Hoopla fan, I even enjoy the horoscope and of course the comments. I won’t pay to read it though. There’s too much free stuff out there, even if the quality isn’t comparable. I wonder if you have researched the question: What is the Hoopla’s readership market that values a publication, which doesn’t contain salacious gossip and other dross content, as well as eliciting generally thoughtful comment, and is it large enough to wield substantial power with advertisers? There is so much superficial rubbish presented in the media, that’s free with no shortage of advertising. It’s tragic that readers with more than one brain cell are disadvantaged through having to pay for quality, in a market where quality actually attracts substantial interest. This contributes to being dumbed down. I sincerely wish you all the best but I’ll be surprised if this proves to be a profitable move.

    • Reply April 4, 2014

      Jane Waterhouse

      Thanks Danielle, I hope we can surprise you with our success in the months/years to come. Thanks for all you have contributed to the community.

  • Reply April 3, 2014

    Belinda

    The “national conversation”! Eeeeek! I’ll see you on the other side of the paywall if the re-launched site contains a “cliche alert” before clicking in to a specific article.

  • Reply April 3, 2014

    Bea

    I have so many
    subs now that I can’t really afford, and this sub is sim
    milar to the cost of a full newspaper when iHoopla is usually only a few shortish articles. Also I find having to sign in a real pain – is there any way subscribers can be recognised so we don’t have to sign in every time? I love Hoopla but am sad to see this change.

  • Reply April 3, 2014

    Katie

    You deserve the payment, but that doesn’t mean I am able to pay :-(

    It is a great shame that we are coming to a point where only trash is free. Perhaps I will put subscriptions to hoopla, crikey and the monthly on my next christmas list…if my brain hasn’t turned to mush by then.

    • Reply April 3, 2014

      Hatty

      Katie you speak for me! I repeat your comment:
      “You deserve the payment, but that doesn’t mean I am able to pay. It is a great shame that we are coming to a point where only trash is free.”

      I struggle to get by on $311 per week on a Disability pension. Crikey, Monthly, New Matilda all got the flick!
      Every day I look forward to the The Hoopla Newsletter.
      I don’t smoke, don’t drink, don’t do drugs, don’t socialize, don’t do TV, don’t do face book….still got Radio National and my chickens still lay eggs!
      Ironically the quote of the day on my desk calendar says:
      “If you bang your head against the Wall when problems come, your brain will get messed up.” Brahma Kumaris

    • Reply April 4, 2014

      Jane Waterhouse

      So true Katie, this is one of the main drivers for us . It feels like there is so much content that is free and very very light with more dumbsites starting everyday. I hope someone can save your brain from turning to mush. We have a beautiful gift certificate and can I suggest that maybe you can send the link to the page ( will be launched over the weekend) to all friends and family as a gift idea? Here’s hoping someone saves you!

  • Reply April 3, 2014

    Sandy

    Yep I’m very happy to pay for the Hoopla. I stopped buying paper newspapers two years ago, they’re full of crap and owner-opinions. I love that the Hoopla is often contrarian. I’m-a-staying.

  • Reply April 3, 2014

    mark

    Sorry people, but this pensioner will not be able [financially] to join you “on the other side”. I have enjoyed the reading and occasionally contributing – a truly egalitarian and agenda free site with a unique slant on the issues that confront, not only women, but all of us.

    As Dave Allen said “Good night and my your god go with you”.

    • Reply April 4, 2014

      Jane Waterhouse

      and with you Mark. Thank you.

  • Reply April 3, 2014

    Benison O'Reilly (@BenisonAnne)

    Happy to commit to a yearly subscription. The Hoopla appreciates, and more importantly pays, its writers.

  • Reply April 3, 2014

    wynne

    Well you could charge per article…that would really sort out what content (and writers) people are prepared to pay for. There is some well researched, well written, thought-provoking content on here that is worth paying for, but there is an awful lot that is not. Whoever reads, or wants to pay for, horoscopes??

  • Reply April 3, 2014

    ben

    wish you well good-bye

    ben

    • Reply April 4, 2014

      Jane Waterhouse

      Thank you Ben.

  • Reply April 3, 2014

    Tigger

    I agree with Wynne. The current content is variable in quality – some of it is great – some of it less so. Also agree that horoscopes are a waste of space.

  • Reply April 3, 2014

    margaret

    I have loved reading The Hoopla but, as a pensioner, $75 is a lot of money – especially in this financial climate. Sadly, I think this will mean I will only be an occasional reader of well publicised articles.

    How about a pensioner discount?

  • Reply April 3, 2014

    Adrienne

    An interesting, but not entirely unexpected decision. I read every day and send articles out to others who wouldn’t visit otherwise. I love Hoopla but am feeling disappointed.

    I can’t really afford a 1yr subscription as I’m trying to save for a house deposit (by myself) which is really disappointing. And I don’t want to go through a transaction every time I want to read an article so the daily isn’t useful.

    Other news sites have started to find that paywalls haven’t provided the financial boost they were expecting. I stopped reading two in particular when they put up a paywall. Will have to think more about it.

  • Reply April 3, 2014

    Lyn Tranter

    I’m definitely in. Better than the Saturday Paper which in its first edition had 3 men on the masthead! So happy to pay a year subscription.
    Lyn Tranter

  • Reply April 3, 2014

    awkwardandparanoid

    I’m in for sure

  • Reply April 3, 2014

    Matt

    Take my money already!

  • Reply April 3, 2014

    Karen James

    Well it looks like you are on a winner. I may consider paying, but I would definitely want some harder-hitting content. TheHoopla is good as is free, but could give more attention to less ‘fluffy’ topics, especially as I would expect the same from any publication I am paying for. Congratulations on getting so far as a free publication.
    Good luck with the new business model.

  • Reply April 3, 2014

    Dominique

    I would love to pay but since I am on disability and a single mum just barely making ends meet as it is. I am afraid I will have to save my money for rent, medication and food instead. I’m very disappointed as I love the articles on the hoopla and will miss it very much.

  • Reply April 3, 2014

    Pauline

    $75 divided by 365 days for the yearly subscription is only about .21c per day – how cheap is that delivered to your computer – especially if you like reading it most of the time.

  • Reply April 3, 2014

    Marie Alford

    Bold move but I love it – I like where you say ‘pay your writers and pay them well’. I can never remember how I ended up signing up to The Hoopla but am glad I did – so I’m happy to continue and will definitely subscribe. Fearless – I love a bold (smart) move!

  • Reply April 3, 2014

    Sally

    I am happy to pay for everything except the horoscopes! An annual subscription discount would be great. Will you continue to have advertising on the site?

  • Reply April 3, 2014

    noel

    Does this mean you might pay someone who submits something worth publishing?

    • Reply May 6, 2014

      Lesley Palma

      Noel’s question deserves a reply Jane Waterhouse.

  • Reply April 3, 2014

    SarahL

    My local paper comes out twice a week and costs $1.60, which is ridiculous considering its small size. I buy it regularly however to keep up to date with what is going on in town. I will happily pay to keep reading the Hoopla, as I have given up on all other print media, but worry how you will get new readers, as I may not have paid when I first came across the site.
    I would support a concession/pensioner rate for those who need it. I would hate to lose some voices from the discussions, which I read with as much interest as the articles.
    I have often passed on links to my friends, when articles particularly resonate. I hope I will still be able to do this.
    I agree, 99c is a joke. I would expect The Hoopla to call a dollar a dollar!
    Have never even looked at the horoscopes, so would be happy to lose that – although others might disagree.
    The only thing I miss from the paper are the puzzles, so I have bought myself a sudoku book for when I feel the need.

  • Reply April 3, 2014

    shelley

    Happy to pay, esp if it means less ads and sponsored content articles and more great news articles on a daily basis. Having read the replies above, perhaps there could be a trial subscription for 1-2 weeks so people could get an idea if it’s something they want to continue to pay for?

  • Reply April 3, 2014

    ro.watson

    I hope that “stay in the loop” graphic remains. It makes me happy seeing it. In the past I have had trouble negotiating this machine to make a financial gift as a friend of the Hoopla.~ so I have ended up sending a cheque old fashioned way. I hope I can still do this. Happy to support on an annual basis.

  • Reply April 3, 2014

    bb

    Pay to argue with Lefties? Sorry, no thanks, I can do that for free in many other places.

    I wish you the best of luck.

  • Reply April 3, 2014

    ro.watson

    Anyway~ I would like to see a place for donations to the Hoopla to remain as “friends of the Hoopla” to subsidise those on concession or unwaged who cannot afford to pay full rates~ and to support frank and fearless and independent journalism. I am not sure about the Hoopla and Channel 10 involvement?

  • Reply April 3, 2014

    cathyfugue

    I too will pay – but I’d love the ability to pay extra to subsidize those on pensions / low incomes. A “concession” sub. would probably be well received. Where / when to pay? I’m also hoping for payment options (Paypal pref)

    • Reply April 3, 2014

      Hatty

      cathyfugue
      What a brilliant Idea. A truly humanitarian consideration.Some kind of sponsorship?
      People living below the poverty line do contribute their wisdom to the conversations! Losing touch with the less fortunate is the very tragedy of the middle and upper income earners! It becomes ‘incestuous’.

  • Reply April 3, 2014

    Wendy Harmer

    Hi everyone! Thanks for your feedback!!
    We will certainly be taking into account all your contributions here and as we iron out the inevitable lumps and bumps ( we are working 24/7) we hope we can find even more ways for you to keep on enjoying The Hoopla.
    I think you’ll find that jumping on for a day pass won’t require you somersaulting through hoops.
    And as for the idea that it would only take 2 people to run The Hoopla?
    You’re dreamin’
    What are my kid’s names again? Can’t remember :)
    Thanks so much for the encouragement!
    Alley Oop
    Wxx

  • Reply April 3, 2014

    Trixie

    Have enjoyed Hoopla and really appreciated some of the articles (like Tracy Spicer), often forwarding links to inform others and promote you. But like many single underpaid mums, who valued your wonderful content, am cash-strapped. Sadly will have to miss out.
    There must be alternatives other than pay walls!
    Have you considered other higher-margin revenue streams like merchandising and cause-related marketing?

  • Reply April 3, 2014

    RhodaD

    Yes I’m worried we will lose contributors to the conversations if some are left out of the loop because they can’t afford it. The conversation is the main attraction for me. I value everyone’s opinion and generally it’s been civil and thought-provoking.

    Easy to find content on other sites but not so easy to find an enjoyable conversation.

    Don’t know if there’s a way round it but I am mindful of those on low incomes too and wish we could do something for them.

    Anything free is inclusive. It should not always be about the bottom line. That’s what Abbott’s crew is about. Money and how to accrue it.

  • Reply April 3, 2014

    che

    Will everything go behind the paywall?

    Could it not be something like what ‘Granta’ do, where most is behind a paywall but excerpts and a selection of the material are not?

    (Perhaps an option for access to archival material?)

  • Reply April 3, 2014

    Annem

    What about a lower rate for a lower level of access?
    Say a monthly rate that allows access to X number of articles a month and cuts out when you have used your quota. Not everyone wants to access everything but this would still give access to the things you are interested in and may help those on limited budgets.

  • Reply April 3, 2014

    jules

    Hi Hoopla – I’ve never subscribed ( financially) to any on-line publication at the same time I access and pour over many, daily. The Hoopla’s worth it. I’m definitely in.

  • Reply April 3, 2014

    OTC

    I’m in!

  • Reply April 3, 2014

    OTC

    but yeah, can we lose the Horoscopes?

  • Reply April 3, 2014

    sue bell

    yes please lose the horoscopes.

  • Reply April 3, 2014

    Frankly Feisty

    I AM IN!
    Brilliant business model from the very start.
    Xxx

  • Reply April 3, 2014

    ro.watson

    Anyway~ I don’t like the notion of “smart and sassy”. Prefer the loop as a concept. We all know who is smart and sassy on here which to some extent amounts to editorial control~ the best on this site is the comments.

  • Reply April 3, 2014

    ro.watson

    On reflection, if you go to” smart and sassy”~ huh~ rather than your familiar and established “stay in the loop”~ I may have to drop you. Your value is in “stay in the loop”?

  • Reply April 3, 2014

    Anna Spencer

    Whilst I really enjoy some articles, especially Wendy Harmer’s, which usually give me a chuckle, I am not able to buy anything over the Internet.

    I look forward to Wendy Harmer’s writing a book one day. That I would like to buy as a hard copy, which I could keep and read to my heart’s delight! Good luck with your new venture! I hope it is very successful! I am not in the financial position to buy anything besides necessities nowadays. :(

  • Reply April 3, 2014

    Amanda

    Maybe you could consider tracking the users like the SMH does where you get 30 free articles a month and then you are cut off. That way people who just casually drop in will see some content (and their advertising!!! which advertisers are paying for someone to see) whilst those that are avid fans would subscribe to get their ongoing fix. I don’t go on your site much – in fact I have only ever gone here from link throughs from Mrs Woog @ Woogworld herself!!! …

    I liken my visits to standing at the newsagent’s picking up and flicking through a mag and/or a quick scan of a particular article that grabbed my attention. I don’t want to have to bloody pay for the magazine because I touched it!… if I choose to read the whole thing rather than a cursory glance then happy to part with cash so maybe the 99c deal might work but not just to look at an occasional article. Sorry Mrs Woog

    I have a similar beef about books (or even e-books) bought on-line. You have a very limited idea about the content and quality – looks glamorous on the outside and then you get it and find a whole lotta nothing inside. One of the disadvantages of the digital age.

    The other thought it to do what Choice do and have some content for subscribers only – treat them like VIP’s! and make the rest of us feel like we are missing out!

    And it is only $75 until May 11 – the real question is would someone pay $120 a year which is double the average magazine subscription – subscribers get a reduce rate off the newsstand price because it locks in the circulation figures which helps with their advertising revenue

  • Reply April 3, 2014

    ro.watson

    Stay in the loop ~ don’t go to smart and sassy idiocy. I am often surprised by how many of the Hoopla’s stories get taken up. This loop is a connection of lots of clever women who do not need jooje.

  • Reply April 3, 2014

    ro.watson

    Anyway Anna Spencer I have enjoyed your contributions so far on here and will miss your sometimes erudite commentary. Frankly, I do not believe your poverty but fully get your troubles. Dame Slap.xx

  • Reply April 3, 2014

    J

    Sad to be left out of “staying in the loop”. I’m with Dominique, Lala, Hatty and others. No money for a subscription.
    Best wishes, I will miss the inclusiveness I felt here.

    • Reply April 4, 2014

      Jane Waterhouse

      Thanks J. We will miss you too.

  • Reply April 3, 2014

    Janelle Walsh

    Sorry, I’m out! :-(

  • Reply April 3, 2014

    Tina

    Wow what timing!Only today I was telling a colleague at my workplace about The Hoopla…basically that this was a great current affairs and opinion website that I’ve enjoyed over the last couple of years….and guess what ….it’s free!! …NOT!! I’ll have to amend that last bit….I understand the rationale for this move but i know I won’t be paying …I found myself dumping my FOXTeL subscription recently when I found that I could watch good content on free view…. However it’s been been fun girls and thanks :)

  • Reply April 3, 2014

    Blue Tongue

    Here’s the problem with paywall websites. $10 per month is not a lot of money – if you only accessed one website. I read dozens of websites and there’s no way I could afford to $10 per month for every site I visit. I guess The Hoopla will now join The Courier Mail as one of those sites I no longer visit. Thanks for the great articles over the years. Love Corinne Grant.

  • Reply April 3, 2014

    robingc

    Understand in the need for money but sorry cannot afford to pay. Don’t buy papers and don’t have FOXTEL on principle. Will just keep on getting my news and balanced opinions from ABC radio, TV and online.
    Very Sad as I have great respect for Wendy Harmer and was disappointed to hear there will be no more early girlies as Ange has sold out and gone to a right wing commercial radio station.. AND Tony Abbots the PM …the worlds gone mad.

  • Reply April 3, 2014

    Blue Tongue

    I wonder if you considered the model that wikipedia use where they have an annual donation drive. That way you’re not ditching many of your loyal readers.

    • Reply April 4, 2014

      Jane Waterhouse

      Janelle, Tina, Blue Tongue and Robing C – thanks for your support over the years, we will miss you and Blue Tongue, yes we did consider the wikipedia model. Unfortunately the landlord likes to have definites, not maybe’s, when it comes to paying the rent and so to do the staff. The annual fundraiser is too risky for us. Like your thinking though. Thank you.

  • Reply April 4, 2014

    maxxii

    Can you extend the yearly-subscription discount until a week later?
    That way my kids can give me a subscription for mother’s day. I won’t be able to afford to give them money to get me a mother’s day present, as well as pay for this subscription (and knowing I could’ve got it much cheaper will likely put me off buying it at a later date).
    Seriously…

    And, yes, please get rid of the horoscopes. So silly.

    • Reply April 4, 2014

      Jane Waterhouse

      Maxxii, yes I have extended it until the end of May! Jane

  • Reply April 4, 2014

    Sophie

    The above quote by Katie says it all
    “You deserve the payment, but that doesn’t mean I am able to pay.”

    I love the Hoopla. Always look forward to reading it. Love Corrine, love Tracey, love Wendy.

    It is such a shame. I do understand your need, but I am also sad because I can’t afford it and so won’t be able to read you anymore.

    :( farewell

    • Reply April 4, 2014

      Jane Waterhouse

      Goodbye Sophie and thank you. We will miss you.

  • Reply April 4, 2014

    Mrs Woog

    Thanks Amanda! Am sincerely chuffed by your comment.

    This digital age has hit puberty now. And, having been in it for 5 years now I understand the business behind it. It is not free to run such a huge platform like The Hoopla. The hours behind the scenes are huge.

    A new independence is born from taking risks, and I am proud to be a part if this new age of publishing x

  • […] The Hoopla announced that come April 7, they would go behind a paywall. They are going to have a day pass option of $0.99, a monthly subscription of $9.99, a quarterly […]

  • Reply April 4, 2014

    ashnaz

    I thought this was just an April Fool jape from the dead tree Oz but you really are going uber commercial.
    No, sorry.
    I’ve enjoyed Corrinne & Wendy, Monica and …errr.. that’s about it. The rest was champagne latte whining of over entitled, under achievers.
    Lotsa luck – maybe you’ll come to your senses before it’s too late.

  • Reply April 4, 2014

    Lorraine

    So it will be goodbye from me as well, I have read the Hoopla every day since it began. However after been thrown on the scrap heap of age guess what….no income. It is a shame as an avid reader it was a bright spot in the day . Good luck with the future .

    • Reply April 4, 2014

      Jane Waterhouse

      Lorraine, thank you.

  • Reply April 4, 2014

    Deb

    Unfortunately, I am out too. Unable to afford the $.
    Going to miss it .Have always loved Wendy since The Big Gig days !!

  • Reply April 4, 2014

    saliero

    Was nice knowing you. The lovely thing about creative endeavour is that whee one window closes, another usually opens. When Fairfax went paywall, along came The Guardian. As my partner still likes carbon-based news, we subscribed to Fairfax and the bonus is digital for me. Guardian is (so far) still free. ABC is free.

    The Hoopla is basicaly an ephemeral, and non-essential adjunct, so I look forward to whatever new start-up fills the free gap, cos looks like we are parting ways.

  • Reply April 4, 2014

    PG

    Love the Hoopla. Understand and appreciate your decision. Whether I join you on the other side of the paywall will depend on how much I miss your site in the next few weeks.
    While I mull over this , goodbye and good luck.

  • Reply April 4, 2014

    Ronson

    I’m out too – but I wish you well for the future.

    • Reply April 4, 2014

      Jane Waterhouse

      Ronson, thank you.

  • Reply April 4, 2014

    Gazza

    People seem to be acting like it’s a choice. Seems to me like it’s either The Hoopla doesn’t exist at all, or some of us pay for it. If I can go and buy a pack of breath mints occasionally, I think I can pay for The Hoopla.

  • Reply April 4, 2014

    sue bell

    Again, how do we pay? I don’t use paypal, too complicated for me so how do I pay the subscription?

  • Reply April 4, 2014

    sue bell

    sorry Jane just saw my much earlier post that I had forgotten about and your reply, ignore above comment.

  • Reply April 4, 2014

    Barbara

    Thanks for your video explaining the rationale behind the decision. It helped me understand what choices you face as a commissioner/publisher. As someone who has not liked your sponsored posts, I would actually rather pay, and know my subscription allowed you to commission quality writing and pay well. I don’t want to read an article that’s really just an ad, even it you identify it with the letters “SP” or “Sponsored Post”. I think it compromises your editorial independence. I love what you’ve been able to accomplish, and think Monica Attard, Tracey Spicer, Corinne Grant and Wendy Harmer have enlarged the debate, made me think and made me laugh. Thank you.

  • Reply April 4, 2014

    melissa mckenzie

    This is disappointing but not surprising. I’m a single parent and cant afford to pay. I guess my love affair with The Hoopla is over. I will miss Wendy and Antoinette Lattouff. I always enjoyed their pieces.

  • Reply April 4, 2014

    Krystyna Schweizer

    I would like the option for one month free trial before I pay $75 for subscription.
    No studio 10, no horoscope or beauty/diet salon stuff for me!
    At this stage it is No go for me.
    Best wishes

  • Reply April 5, 2014

    Sometimes

    I will buy probably 1 pass a week that’s how often I visit now and 99c is a good price but would be disappointed if the content then appears on other blogs & sites free.

    Love Tracey and mrs wogg, most stories really.

    Horoscopes bring down the ‘the vibe’, (watched the castle on the weekend) of the site.

    I hope PayPal is a payment option.

    Goodluck.

  • Reply April 5, 2014

    Gabriele

    So sorry to lose you, unfortunately I can’t afford any payments at all.
    Thank you for the time we had together. Good luck, will be missing you Wendy. Xx

  • Reply April 7, 2014

    Kaz

    Agree with the comment that you deserve payment, but that doesn’t mean I’ll be paying. Sorry. Its a great site, but if I was going to spend money on a sub I’d go for hard copies of Organic Gardening magazine. But I won’t do that either, because I can get those free from the library. There’s just to much free stuff to read online, and I am on a budget. Again, sorry. I really like The Hoopla…no-nonsense, (rare) common sense, intelligent commentary.

    Another piece of feedback: I really liked the way you did not go in for the whole “like” button thing before and am sad to see you go down that whole Facebookesque/Mamamia “like like like” route where everything in life becomes a whole darn approval contest. Ick.

    I wholeheartedly wish you all the best and do hope I am in the minority for your sake.

  • Reply April 7, 2014

    annem

    I am having difficulty with your new look on my android tablet. When I scroll I get a blank page and flickering. Not going to be worth subscribing if this isn’t fixed. Also finding pages very slow to load.

  • Reply April 8, 2014

    Erin T

    I am loving your new look website. I am happy to pay the annual fee to hear from such funny and informed women. Corinne just cracks me up, Monica is so measured and informed and Mrs Woog is light hearted when I need it. I also like the featured contributor Antoinete Lattouf’s musings on immigrant attitudes. More from The Hoopla!

  • Reply April 8, 2014

    Rebecca Wilson

    Well done and bravo for taking the step Ladies… I love reading the Hoopla… and from one independent publisher to another – I hope the change in business model lifts the lid off the next round of opportunities

  • Reply April 8, 2014

    Lucy

    Firstly, Thankyou Jane for extending the discount until the end of May.

    Secondly, like others I am concerned about losing so many of our low income contributors. Many of whom I enjoy reading their responses to articles.

    Is it possible for the Hoopla to allow free access to one or two articles of the readers choice a day? That way they can keep in touch and still get a daily fix.
    Maybe you could have two tiers of membership. One for subscribers, the other (limited) for non subscribers.

    Otherwise I absolutely support the idea of a concession rate.

  • Reply April 9, 2014

    Margv

    Well I’m a pensioner and an occasional contributor, but I’m in it for the long run. Can you spell out simply how to subscribe for a year using visa? Couldn’t agree more about dumping the horror scopes. Who needs ‘em? But all the best even with the occasional advertising. We know you’re not doing a “Rupert Murdoch”, Wendy.

  • Reply April 10, 2014

    Alistair

    Whilst accepting the need for a pay-wall, I’m left wondering. Today is Thursday, so its been nearly a week since the Senate election in WA (I’m assuming you were aware there was a Senate election in WA last weekend). Nothing. Silence. Tumbleweeds rolling by.

    Is it really that hard to come up with some spin on how Labors crushing ballot-box rejection is a blessing in disguise. Or the fact that there was a major swing to the Green Scott Ludlam in the blue ribbon conservative heartland of the western suburbs, or even that the PUP have claimed that they’re going to be a force to be reckoned with.

    Whats the story Hoopla?

  • Reply April 10, 2014

    miranda

    Way to go Hoopla. I haven’t found anything else for free (or for sale) on the net or anywhere else that hits the spot like Hoopla. Plus reality is that you and your writers deserve to be paid properly.

    So I’ll be in – but might also go the Mothers Day subscription.

    But like others I am sad that so many are saying they’ll be leaving The Hoopla tent – especially when it’s because they can’t afford it. Losing them from the conversation will be a great shame. Surely there could be a discounted rate for students and pensioners, even if it pushes up the other rates a tad? And perhaps a free taster each day – to whet the appetite of new readers if nothing else.

    Agree with Ro about the strap – I like “stay in the loop” better. You’ve got to laugh but sassy can so easily degenerate into senseless.

    Otherwise what about using “Stay in the Loop” for a new section with listings of what’s on – anything to do with women’s rights and other social justice issues – film, theatre, music, talks/seminars, rallies/marches etc.

    I know it all costs money, but a resident cartoonist – with an irreverent take on the days’ doings would be fun too!

    Finally, I love the opinion pieces and commentary but also think it would be great to see more original research, less quoting other media – look forwards to some Hoopla scoops!

  • Reply April 10, 2014

    Annie Also

    Thank you so much Hoopla for all the interesting reading, for ‘meeting’ interesting and complex commentators, for the heads up on many subjects and for making me feel not quite so alone out here in the regional area of NSW.
    Thanks for the great pieces by most writers and for the (mostly) stimulating subjects.
    I am sorry I cannot afford your paywall.
    It is really a ‘luxury’ for we on DSP payments and I am sorry that your paywall will slice through the huge diversity of readers you have garnered. I guess it is really only for the middle class working (usually) woman after all. I am sad about that.

    Thanks for all the fish and I shall miss you.

  • Reply April 10, 2014

    Glenis Gartrell

    Hi,

    I will subscribe, a three monthly subscription to start with. Great articles, love the reader comments. Go Wendy, I so admire you.

    Glenis

  • Reply April 10, 2014

    Jenny

    I am disappointed, having only discovered The Hoopla in the last few months. As I am a very poor artist/single parent, every cent is already accounted for. I have loved the articles, they certainly are valued, but in the same way that not everyone can afford to buy an artwork, however beautiful, when they have limited funds, so I cannot justify the cost of yet another story, however interesting.

  • Reply April 11, 2014

    Sheilah

    Hi Wendy and Co.

    I was a late comer to The Hoopla and I will be doing it on a daily basis, not monthly or annually. It was refreshing when my friends put me on to you. Pity it was so late in the day, but as they rather late than never. I did not know that toxic Murdoch was so bad, I was one of those that believed in the supposedly “The Australian and other Murdoch poison, until the phone hacking scandal. How did we get duped so badly and it took a tragedy to wake us up. I suppose his media empire, is like poison gas you do not know it is around, you sometimes smell something but cannot quite put a finger on it and then you wake up.

    Also other Hooplarians May will be Murdoch May it is called for by the Marchers in March, is a month of Murdoch free product.

    So yes Wendy and Co you will see me on the other side.

  • Reply April 13, 2014

    Amy

    This is wonderful. Yes, while most of your readers make a substantial income, you have been kind enough to allow for those of us on disability payments too. I can actually afford $1 for one day a month to catch up with Wendy and Corinne – and truthfully, I have been a bit down in the dumps thinking that I’d miss out. So thank you so very, very much. A tiny (but loyal) percentage of your fans are very grateful x

  • Reply April 13, 2014

    Kate

    I’m also on Disability Pension so sadly it’s goodbye from me :/ I will miss Corinne Grant’s columns very much. So disappointing, I do hope that you will miss the voice of the Other ~ us poor folk. We may not have much to contribute financially to you but I don’t doubt our thoughts and opinions are of value. Good bye.

  • Reply April 15, 2014

    Joy

    I’m really glad that you have the $1 option…I don;t read Hoopla every day. Being a (mature age), fulltime uni student, I’d love to keep reading your site. Will the $1 option stay as it is? Or perhaps, is there some way of providing an education rate to full-time students if we can send in proof that we’re a f/t student? Of course, that opens the door to other concessions…I really felt for that lady above who said she’s on a disability pension :( Surely there’s a way. I’m happy to pay because your content is quality (and I appreciate not being bombarded with ads!) AND blessedly Murdoch free (right?!), however those of us on budgets will find it difficult to check in as often.

    Thanks.

  • Reply April 16, 2014

    Martha Coleman

    I’m convinced and in!
    Best of luck!

  • Reply April 19, 2014

    TraceyToo

    I used to read here every day, but have been frequenting this website less and less. There seems to be more and more light-weight articles and opinion pieces that just don’t interest me, and i often leave, disappointed, after not reading a single article in full. I’m on a carer’s pension, so won’t be paying to read The Hoopla, especially if the content remains the same as it has been. That being said, i have never been disappointed by Corrine Grant – will miss her brilliant writing and wit. So, good-bye and good luck from me.
    And, go vegan everybody!!

  • Reply April 28, 2014

    Airdre

    Have subscribed because I really enjoy reading The Hoopla. Sadly I find the new site harder to navigate. It is not as nifty. naturally I assume its me that’s clumsy, not the site and I will press on.
    w

  • Reply April 30, 2014

    Amanda

    Love the new site. Am an early adopter and lover of the Hoopla. But felt like a girlfriend was now charging me to have coffee together! Put my big girl pants on and realised that we need to pay for what we’re getting. So I put my credit card in and subscribed.

    What I’m not enjoying is that it is now harder to get straight through to the article I like from my email – a block to sign in every time I want to read or share. A pain, and it’s stopping me reading.

    Then today, I got popup ads on EVERY screen, even after signing in. Too intrusive. Can you please make the experience more seamless for subscribers, so we feel like part of the gang again?

  • Reply May 2, 2014

    katalin

    Hi, I’d like to echo Amanda’s comments – I am now a full paying reader (paid full year) and I believe it’s well worth it. But I could do without the constant popups reminding me to subscribe, when I already have, or telling me what else I should read. Is this feedback you would consider, please? I absolutely believe we should be paying for quality content and I am walking the talk, but I don’t want to be turned off by having to fight windows when all I want is read the fantastic articles.
    Don’t mean to offend.. just giving you feedback. Thank you!

  • Reply May 8, 2014

    Karen

    I have to agree with several posters here that, the conversation will be very skewed by the lack of voices of women at the lower end of the socioeconomic scale. I for one have to choose to pay rent over basic groceries/food so have no ‘spare’ funds. Though it’s nice to say ‘we’ll miss you’, it doesn’t deal with the issue.
    It is lovely though that, several commenters who can afford a subscription, have wanted to help those who can’t.

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