EMERGENCY! DIAL XXXXL
Interesting, isn’t it, that while your daughter stands on the bedroom scale and frets about that extra kilo, the world is tilting on its big fat a…axis.
News this week that Australians, stretched by mortgage repayments and concerned about the economy, may be suffering a crisis of consumer confidence… but McDonalds is here to help by increasing its “value meal” range for the frugal consumer with burgers and fries priced as low as $1 and $2.
Soft-serve ice cream cones cost as little as 30c. A pack of McBites, $2.
KFC has “Streetwise Meals” and Hungry Jack’s the “Penny Pincher’s Menu”. One marketing analyst said that fast food outlets were seeking to make their wares “no guilt” “no budget” purchases that could be made with spare change.
But can Australians… or the rest of the world afford such cheap, comfort food?
Did you catch the ABC’s Foreign Correspondent this week? The show featured the documentary “Globesity”.
Here’s a catch up clip. But before you watch, answer these questions…
Q: Which nation has grown fatter faster, and currently holds the world’s overweight title? The United States, Australia or Mexico?
Q: Where is the biggest concentration of diabetes in the world? United States, United Kingdom, Australia or China and India?
A: China and India
In this report, Foreign Correspondent exposed the shocking explosion of global obesity in places where just a few decades ago hunger was a headline health concern.
They travelled to China where the consumption of sugar and oil has led to an exponential expansion of waistlines; to Brazil where global food companies have fundamentally altered traditional diets and sent the national scales spinning and to India where it’s predicted 100 million people will be suffering diabetes in the not-too-distant future.
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