DAME EDNA IS NOT ON A DIET, POSSUMS
Diets don’t work. You probably knew that. Right?
Dame Edna for Jenny Craig… Barry Humphries says “if you’re fat, you’re sick”.
Well they do work – short term. But the vast majority of research shows that over time, less than 5 percent of individuals will keep the weight off. Rather, 95 percent will put the weight back… with interest.
So given that you know that diets don’t work, most of you will be sensible enough not to go down the ‘diet’ route anymore.
Instead, there is a new, far more pressing impetus for consuming weight loss products: health.
Unlike in the 80s and 90s when we were all dieting our socks off to look like Elle MacPherson, ‘health’ has become the new focus of the weight-loss industry, with a variety of products that claim to provide a convenient solution to the health risks caused by obesity.
Most of the major commercial diet companies now use celebrity ambassadors to sell their products.
The latest advocate for dieting for the ‘sake of your health’ is Barry Humphries.
Humphries is the new poster boy (along with Dame Edna) for Jenny Craig.
In a recent press release he stated: “I have a problem with food and I’m not ashamed to admit it. Don’t forget if you’re fat, you’re sick.”
Seriously? That’s almost as bad as Dicko flogging his Jenny Craig sponsorship on the Logies Red Carpet last week.
Dr Rick Kausman, Australian pioneer in healthy weight management, argues that somewhere along the line we have confused thinness with health. And I agree with him.
Studies consistently show that people who are in the ‘overweight’ category are the healthiest and happiest individuals.
They also show if you are fit and fat, you have far better outcomes (unless you are a smoker) than people who are thin and don’t do any activity at all.
So maybe this is more about what you do, rather than what you weigh?
I have researched the weight loss industry for a number of years, and have heard hundreds of stories about dieting – from young and old, fat and thin, men and women.
People who go on diets generally: 1) Go on diets again and again – the weight loss industry depends on repeat offenders; 2) Lose weight, feel great, put the weight back on, and feel awful; and 3) Blame themselves (rather than the diet) for their own lack of commitment and willpower when the diet fails.
But people shouldn’t blame themselves, because in my opinion, weight-loss diets are a bit like asking you to hold your breath for a really long time.
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