A humorous protest against comments that Julia Gillard “should not show her cleavage in parliament” has gone global.

Australian women’s cleavages got international coverage overnight when the UK’s Daily Mail reported on Destroy The Joint‘s drive to make a collage of women’s decolletages in response to Australian Financial Review columnist Grace Collier’s comments on Radio National on the weekend.

When discussing the week of sexism that was with host Jonathan Green and fellow guest Eva Cox, Collier added fuel to the fire when she said: “I don’t think it is appropriate for a Prime Minister to be showing her cleavage in parliament.” She added it’s “inappropriate and unprofessional”, and that she doesn’t want to see any politician’s flesh in parliament.

Anti-sexist social media phenomenon Destroy The Joint immediately went into action with a call-out to Australian women to tweet images of their cleavages. Over 700 women responded. They are still responding.


“It’s a humorous way of telling Grace Collier she’s an idiot,” said Destroy The Joint spokeswoman and media academic Jenna Price.

“Here’s news for Grace: women have breasts.”

The protest began with the hashtag #convoyofcleavage, when blogger Jennifer Wilson urged women to tweet images of their cleavages.

She said: “It seems to me that if we are to stamp out this irrational horror of the female breast … we have little choice but to use immersion therapy, in which we expose Ms Collier and fellow sufferers to images of that which they so fear, in the informed hope that they may become desensitised, and return to their normal, hinged lives.

“With this in mind I tweeted that obviously we must all post images of our cleavage on Twitter,” she said.

“In turn it was taken up by racy Twitter women who believe it’s time everyone accepted that women have breasts and got over it, to the best of their ability.”

Our own Wendy Harmer documented the other insults against the body and substance of our Prime Minister in  “The Anatomy of a Prime Minister”. As we know it just doesn’t stop at her breasts.




Gender, Bain-Marie Style

Small Breasts, Huge Thighs: PM on the Menu

Corinne Grant is Destroying the Joint


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  • Reply June 19, 2013


    Way to go . Love it .

    Some think the PM’s cleavage was “photo
    shopped ” , I guess if Tony Abbott had his “budgie smuggler ” shots over again he may have chosen ” photo shopping “. Maybe they could have grown him a pair. Well err aah hmmm , just a thought .

    • Reply June 19, 2013


      Oh, you are a naughty girl, Carole/m!

  • Reply June 19, 2013


    perhaps a large size poster can be made of this and sent to Ms Collier to assist her in overcoming her issue with cleavage.

  • Reply June 19, 2013


    I’m all for moderate clothing in parliament, but cleavage – if she wasn’t ‘hanging out’ then it’s not an issue. The fact that AFR Collier doesn’t want to see ‘any politician’s flesh’ may mean she would prefer us all in Burquas? Would that mean the guys too?? Mmm – I used to love the AFR. This has me a little concerned.

  • Reply June 19, 2013

    Anne W

    Where is this photoshopped image of the PM’s cleavage? Does anyone have a link? I don’t see how anyone can really judge or comment until they have seen the extent of it!

  • Reply June 19, 2013


    And where are all the breast feeders? Aren’t they the scariest boobs in the world? Whatever you do don’t make someone look at your breasts, in PUBLIC, while you feed your child. Boobs are great and why doesn’t everyone know this yet. Would it be such a problem if men also had breasts?
    Now there is an interesting picture.

  • Reply June 19, 2013

    Nel Matheson

    A sense of humour about breasts is a wonderful thing!
    So good to see some smiles injected into the debate.

  • Reply June 19, 2013

    sue Bell

    It has been stated (somewhere) that looking at women’s breasts is healthy for a man. Therefore Ms. Gillard should be thanked for trying to improve the health of the men in the opposition.

  • Reply June 19, 2013


    Anne W
    Think I saw it on Independent Australia , click on Politics.
    By the way , it looks phony to me.
    I watch the Parliament and I don’t ever remember seeing her dress like this .

  • Reply June 19, 2013

    Mr J.W. van Egmond

    Is every one that stupid that they have never had a prime-minister who fought harder for us. The people of Australia. Instead of fighting for the US which brought our finances in the red. Thanks to John Howard

  • Reply June 19, 2013


    @ Carole
    Just my little attempt at humor .

  • Reply June 19, 2013


    Maybe we should apply a strict dress code in the Parliament — Blue Ties for Boys —
    — Blue Ties for Girls with Boobs embroidered on them .??????

  • Reply June 19, 2013


    So proud to be a part of that montage!

    • Reply June 19, 2013


      Me too Tegan, delighted to have been involved in this. Here is a link to an article about the PM’s dress that started the hilarious whinging about the fact that she has boobs and – gasp – apparently is not horribly ashamed of them as any decent and good little woman ought to be!

      ‘Show some self respect! It’s all too much! Won’t somebody think of the children?! It”s unprofessional! It’s distracting! It’s disgusting! In my day people had some modesty!”

      This just in – women have breasts. Related, cleavage is no big deal.

  • Reply June 19, 2013

    Over the outrage

    Meanwhile, women and children continue to live in poverty and in fear of their lives.

    Am I the only woman in the country who feels totally disconnected from the agenda of women in the media and that stupid ‘destroy the joint?’

    It’s time someone wrestled feminism back and repackaged it for a new centuary.

  • Reply June 19, 2013


    @Over the Outrage
    I think that’s exactly what Julia Gillard is doing .

  • Reply June 19, 2013

    T.M Nilsen

    I’m sure if we had had a female Prime Minister of Norway would she received many votes for the cleavage…… but thought that it would become a media fuss is ridiculous! Maybe you should introduce burqa in parliament so this horny men stop and drool…… O.o

  • Reply June 20, 2013


    There is a god.

  • Reply June 20, 2013


    It’s not about cleavage but what you do with it! Personally I’ve never noticed Julia Gillard’s on show so don’t think it’s an issue.

    But I have to say, even as a woman I find it distracting to have a couple of half-exposed breasts served up on a plate in front of my nose if I’m talking to someone in a work or other formal environment.

    I have no problem with whole breasts or complete nudity at the beach, at home, on holiday or pretty much anywhere else our society allows it. And I believe women should be able to breastfeed anywhere.

    But clothing that shows your cleavage is designed to attract attention to your breasts (as you can see in the Destroy the Joint pix) and your sexuality. That’s why we don’t see men in low cut shirts at work. PS Love the boobs in bras.

    • Reply June 20, 2013


      If there was a cleavage shot of Julia I’m sure she’s wondered how it got there (at least for 2 seconds. Whilst I’m sure she agrees that women have cleavage she would have known by now there’d be a ridiculous uproar if she showed some. And there has been a ridiculous uproar. Those yelling about it are ridiculous.

      Our PM is so harshly judged. If I was her I would feel I was walking on eggshells every minute of everyday. She is one tough woman.

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