Imagine running a business based on fun – that’s what Naomi Simson decided to try after leaving a very serious corporate career in marketing to set up online experience gift retailer RedBalloon in 2001. As founding director of redballoon.com.au Naomi received the 2008 national Telstra Business Womens Award for Innovation. And in 2011 she won the Ernst and Young Industry Entrepreneur of the Year.
RedBalloon has appeared in the BRW fast list six times, has achieved a Hewitt employee engagement score of over 90% three years running (the Australian average is 54%) and has been ranked for the last three years as one of the top fifty Great Places to Work in Australia by BRW magazine. Naomi writes a blog - naomisimson.com - which is listed in the top 15 of Australia’s Best Business Blogs. Her first book “I want what she’s having” was reviewed as an “essential business read” by The Australian.