Feminism is trendy again.
There’s no better gauge of this fact than the groundswell of ‘feminist’ campaigns emanating from global brands trying to flog products to women.
Dove became a worldwide success story with its Campaign for Real Beauty: the aim of the original campaign was to widen the definition of beauty after a study found that only 2 per cent of women around the world described themselves as “beautiful”.
Dove made international headlines – and a lot of money – from this campaign, and has carried on versions of it for almost 10 years. Recently others have been following suit. In the ...